For e-commerce and Shopify-connected marketing teams, Modash is an influencer marketing platform that uses AI search across 350M+ creators to find, manage, track, and pay affiliates and creators, with two-way Shopify sync for gifting and sales attribution.
Presence & Market Position
#143 of 143
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Modash positions itself as the operating system for influencer marketing, consolidating creator discovery, campaign management, tracking, and payments into one platform for e-commerce and Shopify-connected brands that have outgrown a stack of disconnected point tools. Its footprint in GTM conversation is modest, weighted toward two recurring types of mention rather than product launches. Marketing operators cite it as a case study in scaling an influencer program efficiently, and journalists covering influencer marketing at scale point to its data as the source when sizing how large a brand's creator activity actually is.
Upfluence
CreatorIQ
Livestorm
Zuddl
AirmeetVictoria's Secret, Stanley, NordVPN, Birkenstock, Montblanc, Charles & Keith, Sennheiser, Mixtiles, Dbrand, Joom
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Business Profile
Modash was founded in 2018 by CEO Avery Schrader and CTO Hendry Sadrak and is based in Tallinn, Estonia, with an additional office in Toronto. The company built an influencer marketing platform for Shopify-connected brands, combining creator search, relationship management, content tracking, and payments in one system, and reports more than 2,600 in-house marketing teams using it. Modash raised a Series A round in 2024 led by henQ, with participation from Icebreaker and Change Ventures. Customers named on its site include Victoria's Secret, Stanley, NordVPN, and Birkenstock.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Modash has built out a set of APIs around its creator database: a Discovery API for programmatic creator research, a Raw API for live social data, an AI Search API, a Brand Collaborations API, and a Creator Lookalikes API. AI Search already handles natural-language filtering across more than 350 million creator profiles. No MCP or agent-specific surface is on file yet.
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