For e-commerce brands and agencies running influencer and UGC programs, Upfluence is an influencer marketing platform that searches a 12 million-creator database, automates outreach with an AI co-pilot, and handles global creator payouts and sales attribution.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Upfluence positions itself as an agentic influencer-marketing platform, layering an AI co-pilot, Jaice, on top of a long-running creator database and campaign-management stack to compress sourcing and outreach work that used to take days into a guided workflow. Its customer roster spans large e-commerce and consumer names such as Amazon, Netflix, and HelloFresh, alongside agencies running affiliate and creator programs. Public conversation around the brand centers on its shift toward AI-assisted campaign building and its sales-attribution tooling for Shopify and other e-commerce platforms, set against a wider field of influencer-marketing software vying for the same operator budget.
Airmeet
Aspire
CreatorIQ
Favikon
GoldcastAmazon, Netflix, Marriott, Verizon, HelloFresh, Lacoste, ASICS, Benefit Cosmetics, Squarespace, Rakuten
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Business Profile
Upfluence was founded in 2013 and is headquartered in New York, one of the longer-running platforms in influencer and creator marketing software. It built its business on a searchable creator database and campaign workflow tools, then layered on e-commerce integrations with Shopify, WooCommerce, and Amazon to tie creator activity directly to sales. Its most recent phase centers on Jaice, an AI co-pilot the company markets as agentic, positioned to automate creator recommendations and outreach drafting on top of the database and attribution stack it has built over more than a decade.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Upfluence has moved from a search-and-workflow tool to an AI co-pilot, Jaice, that generates creator recommendations, drafts outreach, and suggests compensation directly inside the platform. Alongside that, it maintains a public API with documented endpoints and OpenAPI support, giving outside developers programmatic access to the same creator and campaign data Jaice works from. Together they point to a build-out aimed at agent-assisted and agent-integrated workflows rather than a single AI feature.
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