For local media sellers and political campaign advertisers, Madhive is a programmatic advertising platform that unifies CTV planning, activation, and measurement across premium inventory like Hulu, DIRECTV, and Disney+, cutting the fragmentation and fees of a typical ad-tech stack.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Madhive positions itself as a platform built specifically for local and connected-TV media buying, engineered for granular geographic targeting at national scale rather than a general-purpose DSP adapted for local use. Recent moves include expanding into adjacent workflow layers through acquisition and building agent-facing infrastructure on top of its core buying platform. Conversation about the company runs toward industry recognition and award coverage, internal culture and community programming, and trust signals like security certifications, alongside emerging technical content about connecting agentic AI systems to campaign-execution APIs. It reads as a steady, established presence rather than a fast-mover story, with a footprint still forming in ranked market conversation.
6sense
Demandbase
The Trade Desk
CallRail
TechTargetFOX, TEGNA (Premion), Scripps
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Business Profile
Madhive was founded in 2017 and has grown into a 465-person company built around programmatic buying for connected and local TV. It has raised $91 million and operates as an independent company with offices spanning New York, Redwood City, and Pune, India. In 2024 it acquired Frequence, extending its platform into local-media workflow tools beyond core CTV buying. Its customer base includes broadcast and station groups such as FOX, TEGNA's Premion, and Scripps. Recent press has centered on local-media industry consolidation and leadership additions aimed at deepening its position in that segment.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Madhive has built an MCP server connecting agentic AI systems to its campaign-execution APIs, framed internally as bridging the gap between AI agents and the platform's planning and activation tools. That sits on top of an existing API layer already used to unify campaign planning, activation, and measurement. The build-out signals a deliberate, early move toward letting AI agents operate campaign workflows directly rather than through the standard interface.
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