For sales reps writing cold and follow-up emails, Lavender is an AI email coach embedded in Gmail and Outlook that scores each draft in real time and rewrites it for better reply rates before you hit send.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Ranked #54 of 74 in AI-Native GTM Challengers, holding flat this cycle.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Grade F — no public agent surfaces on file; no real agent surface yet.
Growth-stage on our scale — 135 employees on record.
Founded 2020Funding $13.2MARR $11.9M (Jun 2024)Valuation $35.6M (2024)Status Independent
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