For demand-gen and growth marketers running paid campaigns, Heyflow is a no-code interactive form and funnel builder that replaces static landing pages with multi-step flows to qualify and convert leads.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Heyflow positions itself as a no-code builder for interactive forms and multi-step funnels, aimed at demand-gen and growth teams who want to replace static landing pages with flows built for qualifying and converting paid-campaign traffic. It also maintains a developer-facing track for teams that want to build custom implementations on top of the same flow engine, extending its reach beyond marketers into more technical buying teams. Public trade conversation about Heyflow is still early, with a quieter footprint in GTM tooling discussion so far relative to the broader landing-page and forms category it competes in.
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RevenueHero
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Business Profile
Heyflow was founded in 2020 in Hamburg, Germany, by Dustin Jaacks and Amir Bohnenkamp. The company has raised $22M across its funding rounds, including a Series A led by Singular, and operates as an independent company. It has built out from a single funnel-builder product into a broader platform, adding native server-side tracking, lead validation, and CRM routing (HubSpot, Salesforce, Pipedrive) alongside its core drag-and-drop form and funnel builder. Heyflow positions itself toward performance marketing and demand-gen teams running paid campaigns that need to qualify leads before they reach a CRM.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Heyflow maintains a developer-facing page pointing to API and webhook access, connecting funnel and lead data out to CRM and automation platforms such as HubSpot, Salesforce, and Zapier. No MCP, SDK, or CLI surface built by Heyflow itself is on file, and no dedicated agent-facing product is public yet.
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