For RevOps and GTM engineers, Full Stack GTM is an open-source CLI that audits CRM data and gates AI-agent writes behind approval — "terraform plan for your CRM."
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Full Stack GTM occupies a narrow, technical corner of GTM tooling: an open-source, CLI- and MCP-first control layer that lets AI agents such as Claude, Codex, or Gemini propose changes to CRM data in HubSpot or Salesforce, but requires explicit human approval before anything writes back, with a record kept of every change attempted, skipped, or applied. It runs locally by default under an Apache-2.0 license, positioning itself as governance infrastructure that a RevOps engineer installs and runs from the command line rather than a platform sold top-down. It carries no market rank or share of voice yet, consistent with an early-stage open-source project still building a practitioner footprint.
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Business Profile
Full Stack GTM launched in 2023, founded by Ryan Iyengar after CMO, CRO, and president roles that included Helium 10, alongside an analytics lead who previously worked at CareRev and ZipRecruiter and a data engineer with two decades in backend infrastructure. The three-person team built the open-source CLI and MCP server first, under an Apache-2.0 license, and layers a proprietary hosted app — dashboard, sync backend, team review workflows — on top for teams that want it run for them. No funding round is on record; the founders describe prior experience running GTM data operations across companies from early-stage to large enterprise scale.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Full Stack GTM was built for agents from the outset: an open-source CLI and MCP server let Claude, Codex, Gemini, Cursor, and custom automations propose CRM writes, with every proposed change routed through a typed, approval-gated patch plan before it reaches HubSpot or Salesforce. A hosted app and skill interface extend the same review layer to teams running agents at scale. The build-out so far centers on write governance rather than new agent capabilities.
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