For RevOps and GTM engineers, Full Stack GTM is an open-source CLI that audits CRM data and gates AI-agent writes behind approval — "terraform plan for your CRM."
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Full Stack GTM is positioning itself as the governance layer between AI agents and CRM systems, turning every proposed HubSpot or Salesforce write into a typed, human-approved patch plan rather than a silent update. The open-source CLI and MCP server extend the discipline of a code review to agent-driven data changes, a framing the company describes as a dry-run plan step for the CRM. It's built for RevOps and GTM engineering teams running multiple AI agents against the same system of record, where every write carries a stated reason and needs approval before it lands. The conversation around agent-to-CRM write governance is still forming, and Full Stack GTM's public footprint in it is early.
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Business Profile
Full Stack GTM launched in 2023, founded by Ryan Iyengar after CMO, CRO, and president roles that included Helium 10, alongside an analytics lead who previously worked at CareRev and ZipRecruiter and a data engineer with two decades in backend infrastructure. The three-person team built the open-source CLI and MCP server first, under an Apache-2.0 license, and layers a proprietary hosted app — dashboard, sync backend, team review workflows — on top for teams that want it run for them. No funding round is on record; the founders describe prior experience running GTM data operations across companies from early-stage to large enterprise scale.
Agent Readiness
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Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Full Stack GTM was built for agents from the outset: an open-source CLI and MCP server let Claude, Codex, Gemini, Cursor, and custom automations propose CRM writes, with every proposed change routed through a typed, approval-gated patch plan before it reaches HubSpot or Salesforce. A hosted app and skill interface extend the same review layer to teams running agents at scale. The build-out so far centers on write governance rather than new agent capabilities.
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