For GTM engineers and sales leaders, Frontier is a browser-based rep workflow layer that deploys Clay workflows, MCP tools, and AI agents inside the sites reps use for prospecting, enriching contacts, and syncing leads to CRM and sequencing tools.
Presence & Market Position
#56 of 74
AI-Native GTM Challengers
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Frontier occupies the rep-workflow layer of agent-native GTM. Formerly known as Exportly, it is a browser extension that embeds prospecting agents and Clay-routed data workflows directly into the tabs where reps already work: LinkedIn, CRM screens, email. It connects to Salesforce MCP, Clay's MCPs, and more than a dozen other GTM platforms, so reps can research, enrich, and log activity without leaving the page. Its position within agent-native GTM tooling sits well back from the category's most established names, and dedicated conversation about the product itself is not yet visible on the record, consistent with a recently rebranded company still building its footprint.
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Business Profile
Founded in 2019 as Exportly, Frontier remains an independent, privately held GTM software company. The company’s public materials show a venture-backed business, naming NFX and Firstminute Capital among its backers. It has evolved from a Clay-connected prospecting extension into a broader browser interface for rep-initiated workflows, while keeping the same operating premise: GTM teams build the logic and sellers use it in their day-to-day browsing and CRM work. Public company information places it in San Francisco with a small operating team.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Frontier's browser extension is built around Model Context Protocol tooling: it routes prospecting and enrichment workflows through Clay's MCPs and a Salesforce MCP, and supports connecting custom-built MCPs into the same rep-facing workspace. That puts the product inside the agent tooling stack as an orchestration and delivery surface rather than as a data or API provider in its own right. No public API or MCP documentation for Frontier itself is on file yet.
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