For small teams managing contacts and deals from one shared view, Folk is a relationship-intelligence CRM that organizes people and companies around how your team actually knows them.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Folk is positioning itself as a relationship-first CRM for small teams, organizing contacts and deals around who on the team actually knows whom rather than around static company records. It targets sales teams, agencies, and fundraising-stage startups that need one shared view across email, LinkedIn, and WhatsApp. The record shows a product still building its public footprint: a new mobile capture app, AI assistants for follow-ups and research, and a nomination as a finalist for an industry CRM award mark the recent activity. Broader operator debate about the category, comparisons, workflow teardowns, hiring chatter, hasn't picked up Folk by name yet, consistent with an early stage in the conversation.
Reachdesk
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Woodpecker
Saleshandy
MixmaxAlma, Mantu, Poppins, Spore Bio, Pareto, Palona, Beanstalk, Marble
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Business Profile
Folk started in 2020 as a lightweight CRM built around a team's actual relationships, and has grown to roughly 55 people serving customers including Alma, Mantu, Spore Bio, and Palona. The company has raised $37M and reported $8.3M in annual recurring revenue against a $24.8M valuation as of 2024, and remains independent. Recent activity leans toward consumer-grade polish over enterprise features: a mobile app for capturing contacts on the go, and recognition as a finalist for Best AI CRM in this year's CRMmys, judged by CRM practitioners.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Folk has shipped an MCP server that connects the CRM to ChatGPT and Claude, letting sales teams and their AI agents act on CRM data without a custom integration. The company also lists a public API. Beyond the MCP launch and its built-in research and follow-up assistants, the record doesn't show a dedicated SDK or CLI for outside developers.
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