For SMB and inside-sales teams, Close is a sales CRM that bundles calling, email, and SMS into one workspace, so reps can run their entire outbound and follow-up motion without switching between separate engagement tools.
Presence & Market Position
#101 of 142
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Close positions itself as the CRM built for SMB and inside-sales teams who live on the phone and in the inbox, bundling calling, email, and SMS into one workspace. It has recently added an AI teammate, Chloe, directly into the product to qualify leads, place calls, and update records, and become part of OpenAI's Codex plugin rollout, a shift from pure system-of-record toward an active participant in the sales motion. In the broader conversation, Close surfaces steadily in curated CRM and sales-stack roundups alongside Salesforce, HubSpot, and Attio, most often described as the clean, low-friction place to manage outbound and pipeline without extra tooling overhead. Chloe specifically draws coverage as a working AI agent embedded inside a CRM.
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Business Profile
Close was founded in 2013 by Steli Efti and has stayed bootstrapped and profitable rather than raising outside capital, a choice the company still points to as core to its identity. It has grown into a CRM used by more than 11,000 SMB and inside-sales teams, run as a small, fully remote team built around transparency and disciplined execution as stated company values. The current emphasis is Chloe, an AI sales agent built into the product, positioned as the next stage of a company that has always centered its story on the sales rep's daily workflow rather than enterprise deal size.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Close ships a REST API and a hosted MCP server (mcp.close.com) with scoped read, write, and destructive access levels, so agents in Claude, ChatGPT, Cursor, and similar clients can query and act on CRM data directly. On top of that infrastructure, Close has built Chloe, its own AI agent embedded in the product for calling, qualifying, and updating records, and joined OpenAI's Codex plugin launch so coding agents can create leads and update records without leaving the terminal.
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