For sales and marketing teams in Australia and New Zealand, Firmable is a B2B data and sales intelligence platform that builds proprietary company and contact records with AI-driven web aggregation, then layers buying signals onto prospects.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Firmable is building its own proprietary map of the Australia and New Zealand B2B market, sourcing company and contact data through its own AI pipeline instead of reselling the licensed feeds much of the category shares. The public conversation is still early. What surfaces is mostly hiring and recruiting content — Firmable's own roles listed alongside other revenue-engineering openings — rather than the practitioner comparisons or workflow walkthroughs that follow more established databases. It's a quieter footprint so far, concentrated in talent and market-list mentions rather than product debate.
Common Room
Crunchbase
Sumble
UserGems
PocusAmerican Express, DHL, Monday.com, Intercom, Vercel, Husqvarna, Ricoh, Kong, Reward Gateway
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Business Profile
Firmable was founded in 2022 by co-CEOs Leigh Jasper and Paul Perrett, building a B2B data platform out of Australia and New Zealand before expanding into Malaysia, Singapore, and the United States, where it added a VP of Americas alongside executives leading product, data, and revenue. The company has raised $23M, operates independently, and runs a team just over 100 serving more than 1,300 businesses. Its record so far leans on data scale: millions of company and contact profiles. In mid-2026 it extended that into agent workflows, shipping an MCP integration for Claude, ChatGPT, and Copilot along with signal templates, market-wide buying-trigger scanning, and CRM-write actions for HubSpot and Salesforce.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Firmable shipped an API for its data stack, then launched an MCP integration this summer connecting that stack directly to Claude and ChatGPT, aimed at letting reps search contacts and build CRM-synced prospecting lists without leaving those tools. Docs cover both the API and MCP setup, backed by public walkthroughs of the connected workflow.
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