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SaaS for GTM

For sales and marketing teams in Australia and New Zealand, Firmable is a B2B data and sales intelligence platform that builds proprietary company and contact records with AI-driven web aggregation, then layers buying signals onto prospects.

Presence & Market Position

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SOV ScoreSOV Score — earned, engagement-weighted share of voice across Adam's curated panel of GTM voices, scored against the market. Earned only: a brand's own posts do not count. Not a quality rating, endorsement, or paid placement.

Tracked · below panel floor — earned mentions are accruing toward the next scored window.

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Firmable is working to be the proprietary B2B data layer for sales and marketing teams operating across Australia and New Zealand, pairing company and contact records with buying and technology signals. Its footprint is early in the broader GTM technology conversation, but current discussion places it in hands-on enrichment workflows and data-provider ecosystems. The company’s recent positioning emphasizes AI-sourced market data, direct connections to AI tools, and a growing technology-intelligence offering. Practitioner references also frame Firmable as a regional data option for teams building prospecting, CRM, and agent-assisted research motions.

Related brands
Customers

American Express, DHL, Monday.com, Intercom, Vercel, Husqvarna, Ricoh, Kong, Reward Gateway

Business Profile

Firmable is expanding from its Australia and New Zealand data base into a broader international sales intelligence business. Its founders previously worked together at Aconex, bringing experience building enterprise software into the company's proprietary-data approach. Firmable raised a $14M Series A led by Airtree on March 2, 2026, with $23M in total funding recorded. With about 110 employees, the independent company is adding sales capacity in Australia and the United States while investing in buying signals and agents that act on its data.

Founded
2022
Employees
110
Total funding
$23M
Latest funding round
Status
Independent
Scale stage
Growth
Type
SaaS for GTM
GTM categories
Data & Intelligence

Agent Readiness

33D
Agent ReadinessAgent Readiness — how easily an AI agent can build on this product: documented API, MCP server, CLI and SDK surfaces plus the depth of the docs behind them. Scored 0-100 and graded A-F.
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Firmable has published an MCP server alongside its core API, letting Claude, ChatGPT, Microsoft 365 Copilot, and developer tools like Cursor and Windsurf query its company and people data directly instead of through a dashboard. The API itself uses standard bearer-token authentication with a documented company endpoint, and the docs point to a machine-readable index file built for agent discovery. The build so far centers on giving outside agents read access to Firmable's data, not on letting them take action within it.