For sales and marketing teams targeting the Australian and New Zealand market, Firmable is a B2B contact and company database built specifically for ANZ, giving GTM teams accurate local data that global providers often miss.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Firmable is moving from a straightforward ANZ contact-and-company database toward an AI-native sales platform framing: homepage messaging now leads with agentic AI, buying-signal tracking, and a recent MCP integration that puts its data inside Claude and ChatGPT, positioned against legacy providers and their enterprise contract terms. Conversation about the brand is still early: it surfaces mostly in adjacent contexts, such as GTM hiring roundups that reference its own open roles, rather than in practitioner discussion of the product itself. That reads as a brand building its footprint in-market rather than one already anchored in day-to-day GTM conversation.
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CrayonAmerican Express, DHL, Monday.com, Intercom, Vercel, Husqvarna, Ricoh, Kong, Reward Gateway
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Business Profile
Firmable was founded in 2022 by a team that includes Leigh Jasper, who previously built and sold Aconex to Oracle, bringing that enterprise-software background to a business built specifically for the ANZ market. The company has raised $23M to date and has grown to roughly 89 employees, serving more than 1,300 businesses by its own count, including American Express, DHL, and Monday.com. It remains independent, and its public messaging has shifted over the past year from a straightforward contact-and-company database toward an AI-native sales platform, positioned against legacy data providers on pricing and contract terms.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Firmable's agent-facing build-out centers on its API, with a newly announced Firmable MCP giving AI tools like Claude and ChatGPT a direct line into its B2B data stack rather than requiring a separate integration step. The move follows roughly two years of layering AI features onto the core database product, and reads as an early step toward agent-native distribution rather than a mature surface set.
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