For data and RevOps teams, Census is a reverse-ETL platform that syncs data from the warehouse into sales, marketing, and support tools, now operating as part of Fivetran after its 2025 acquisition.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Census built its position as the reverse-ETL layer for AI-era data movement — syncing modeled warehouse data out into the sales, marketing, and support tools GTM teams actually work in, the activation counterpart to a platform that also handles ingestion. Since folding into Fivetran in 2025, that positioning has extended into Fivetran's own data-movement story rather than standing alone. Public conversation carries a quieter footprint so far under the Census name specifically, consistent with a product now operating inside a larger platform rather than as an independently marketed brand.
Supabase
Twilio
Redis
Paddle
GTM.AICanva
Work at Census? Claim this profile to add customers and case studies.
Business Profile
Census was founded in 2018 and built into a leading reverse-ETL and data-activation platform, raising venture funding before Fivetran signed to acquire it in May 2025, adding an activation layer to Fivetran's ingestion-focused platform. Co-founder and CEO Boris Jabes joined Fivetran to continue leading the data-activation strategy, and the Census product line continues inside Fivetran rather than winding down. The combined organization now operates at roughly 1,859 employees, with Fivetran's business carrying a $5.6B valuation mark and $728.1M in disclosed funding behind it.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Census ships a REST API for programmatic data activation and documents an MCP integration path for connecting AI tools to its sync pipelines, now folded into Fivetran's broader data-movement platform. The move into Fivetran positions that agent-facing plumbing as part of a larger connector ecosystem spanning 900-plus sources and destinations rather than a standalone build-out.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim Census →