For data and RevOps teams, Census is a reverse-ETL platform that syncs data from the warehouse into sales, marketing, and support tools, now operating as part of Fivetran after its 2025 acquisition.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Census built its position as the reverse-ETL layer that pushes warehouse data out to sales, marketing, and support tools, and that job continues inside Fivetran, which acquired Census in 2025 and folded the capability into its own Activations feature. The Census brand no longer runs as a standalone destination; getcensus.com now points straight to Fivetran's site. Conversation and coverage reflect that shift: this is a quieter footprint so far, with visibility running through Fivetran's platform story rather than through Census as a named product on its own.
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Business Profile
Census was founded in 2018 and built into a leading reverse-ETL and data-activation platform, raising venture funding before Fivetran signed to acquire it in May 2025, adding an activation layer to Fivetran's ingestion-focused platform. Co-founder and CEO Boris Jabes joined Fivetran to continue leading the data-activation strategy, and the Census product line continues inside Fivetran rather than winding down. The combined organization now operates at roughly 1,859 employees, with Fivetran's business carrying a $5.6B valuation mark and $728.1M in disclosed funding behind it.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Census ships a REST API for programmatic data activation and documents an MCP integration path for connecting AI tools to its sync pipelines, now folded into Fivetran's broader data-movement platform. The move into Fivetran positions that agent-facing plumbing as part of a larger connector ecosystem spanning 900-plus sources and destinations rather than a standalone build-out.
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