For brand marketers building interactive campaigns, Blippar is an augmented-reality platform that uses computer vision to let brands create immersive AR experiences for advertising and marketing campaigns.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Blippar positions itself as a platform for building augmented and extended reality experiences that brands and creators can build with or without code, spanning surface tracking, image and face recognition, and 3D content tools aimed at product visualization, marketing, and education. The company has grown through acquisition, most recently absorbing a 3D product-configuration platform to extend AR commerce capability into new regions. Public conversation about the brand is a quieter footprint so far, without the volume of comparison or category-debate content that surrounds more actively discussed GTM technology categories.
Templafy
HeyReach
Lemlist
Smartlead
Chili PiperKellogg's, Cadbury, Magnum, Camelot National Lottery
Work at Blippar? Claim this profile to add customers and case studies.
Business Profile
Blippar has operated in AR and computer vision since 2011, building a platform it says more than 100,000 brands have used for surface tracking, image and face recognition, and 3D content creation. The company has grown through acquisition, most recently absorbing Plattar in March 2026 to add 3D product-configuration and AR commerce capability with a strong Australia/New Zealand customer base, following an earlier acquisition of Binocular for virtual try-on. Blippar is currently rebuilding its underlying platform architecture, a transition for which it has paused new subscriptions, while continuing to operate its existing no-code and developer tooling for brand and education customers.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Blippar maintains a WebAR SDK and API for developers building custom AR experiences into other apps and sites. No public MCP server, agent-specific SDK, or CLI surface is on file, and its published developer surfaces remain oriented toward AR content creation and rendering rather than LLM or agent connectivity.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge A representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement. — free, takes minutes, work email required.
Claim Blippar →