For product and growth teams instrumenting user behavior, Amplitude is a digital analytics platform that tracks event-level usage data and now extends the same instrumentation to AI agents, launching Agent Analytics to measure which agent sessions fail and what that costs in retention and conversion.
Presence & Market Position
GTM Adjacent — tracked and scored as a comparator, never ranked.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Amplitude works to occupy the substrate layer beneath both human and agentic product usage: the same event-level instrumentation that tracks how people move through a product now extends to measuring how AI agents perform inside it. Practitioner conversation treats it as a default line in the product-analytics slot of a GTM stack, named alongside a rotating set of usage-tracking and product-adoption tools rather than singled out for debate. It also surfaces in discussion of AI-native development environments, where teams building coding agents cite it among the early customers wiring agent output into existing analytics, treated as a routine default rather than a topic of active debate.
PostHog
MongoDB
Moonshot AI
Hex
ClickHouseFord, Cisco, The Economist, NTT DOCOMO, Coca-Cola FEMSA, Smartsheet, Jersey Mike's, Hostinger, Palo Alto Software
Work at Amplitude? Claim this profile to add customers and case studies.
Business Profile
Amplitude started in 2012 out of Y Combinator, launched a real-time mobile-analytics product in 2014, and grew into the standard product-analytics tool before going public. Since 2024 it has been acquiring outward from that core: Command AI for in-product guidance, Kraftful for voice-of-customer analysis, and InfiniGrow for marketing revenue analytics, plus a 2026 deal absorbing OpenAI's Statsig customer base after OpenAI acquired the experimentation company outright. Revenue reached $343M in FY25, up 15% year over year; the company raised roughly $337M before going public and now trades at a market cap near $1.3B.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Amplitude's agent build-out started with an MCP server putting behavioral data into Claude, Cursor, and other MCP clients, then expanded into Agent Connectors linking Amplitude bidirectionally to tools like Jira, Linear, and Slack, with role-based access controls governing what agents can read or write. On top of that data layer it has shipped its own standing agents, including Wave, Custom Agents, and Agent Analytics for measuring agent-session performance, extending distribution into Slack, Figma, and Notion.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim Amplitude →