For B2B marketing leaders, Adobe Marketo Measure, formerly Bizible, is an attribution platform that connects every campaign and content touch from first touch to closed-won revenue, and exports the data to a warehouse for analysis.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Adobe Marketo Measure occupies the attribution layer of Adobe's marketing stack: the system built to trace every campaign and content touch, online and offline, back to closed-won revenue and export that data to a warehouse for analysis. Under the Marketo brand since its Bizible acquisition, it competes less as a standalone challenger and more as the default measurement layer for teams already running on Adobe's platform. Conversation around the product carries a quieter footprint so far, consistent with a component product operating inside a larger suite rather than a category debate of its own.
Apollo.io
ZoomInfo
6sense
Similarweb
CognismPricefx
Work at Adobe Marketo Measure? Claim this profile to add customers and case studies.
Business Profile
Adobe Marketo Measure operates as part of Adobe's public company portfolio, having been renamed from Bizible in 2022 after Adobe's earlier acquisition of the attribution platform. The product connects marketing touches, online and offline, to closed-won revenue for B2B marketing teams, and exports the data to a warehouse for further analysis. Pricefx is a reported customer. As an Adobe product, Marketo Measure continues within the broader Marketo/Experience Cloud portfolio rather than operating as a standalone company.
Employees & founded inherited from Adobe (parent).
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Adobe Marketo Measure documents a JavaScript tracking API for capturing form conversions and user identity within its own tracking script, including a Bizible.Push method for form providers. This is a product-specific browser API for data capture rather than a general REST or management API, and no MCP, SDK, or CLI documentation is on file for the product.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim Adobe Marketo Measure →