For B2B marketing leaders, Adobe Marketo Measure, formerly Bizible, is an attribution platform that connects every campaign and content touch from first touch to closed-won revenue, and exports the data to a warehouse for analysis.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Adobe Marketo Measure, the product formerly known as Bizible, sits inside Adobe's marketing cloud as the attribution layer, tracking every campaign and content touch from first exposure to closed-won revenue and exporting that data to a warehouse for analysis, built for B2B marketing leaders who need multi-touch attribution tied into the rest of the Adobe stack. As a component of a much larger suite rather than a freestanding attribution brand, its visibility runs through Adobe's broader marketing-cloud relationships more than through its own name. Tracked conversation about the product specifically is quiet so far, consistent with a capability embedded inside a platform rather than a category name discussed on its own terms.
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CognismPricefx
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Business Profile
Adobe Marketo Measure began as Bizible, a marketing-attribution tool that Marketo Engage acquired in 2018 before Adobe acquired Marketo the same year; Adobe renamed it Adobe Marketo Measure in 2022, formalizing its place as a standalone attribution layer alongside Marketo Engage rather than a feature within it. It sits inside the same corporate structure as parent Adobe, which reported $23.8 billion in FY25 revenue across roughly 42,000 employees. The product tracks marketing touches, online and offline, through to closed-won revenue and exports that data to a warehouse; Pricefx is named among its customers.
Employees & founded inherited from Adobe (parent).
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
No AI-strategy evidence trail or strategy snapshot is on file for Marketo Measure. The one documented surface is a REST API for connecting the tracking script to web forms, an attribution data-collection integration rather than an agent-facing interface. No MCP, SDK, or CLI documentation is on file for the product itself, and no public agent-specific surfaces are on file yet.
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