For marketers running experiments without a data scientist, AB Tasty is an experimentation platform that pairs A/B testing and feature-flag rollouts with an AI agent, Evi, that drafts hypotheses and flags failed tests automatically.
Presence & Market Position
#69 of 145
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
AB Tasty entered 2026 positioning itself as the experimentation platform built for a marketer running tests without a data scientist next to them, its AI agent Evi drafting hypotheses and flagging failed variations automatically; as of September 2026 that product line has folded into Wingify, the unified platform AB Tasty and VWO built together, running on a combined AI layer the companies call Wingz. Conversation around the brand runs practitioner-level: walkthroughs on feature-flag release process and why every launch needs a rollback plan, CRO-fundamentals discussion aimed at teams without a dedicated data scientist, and conference and partner-event coverage extending into new regions, with that practitioner conversation now sitting alongside direct coverage of the merger and rebrand itself.
Yotpo
Owner.com
VWO
Sitecore
AcquiaUlta Beauty, L'Oréal, USA Today, Samsonite, Clarins, Eurosport, Club Med, Sage, Ganni, Cabaia
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Business Profile
AB Tasty was founded in Paris in 2014 and grew to roughly 342 employees on $64.3M raised, building an A/B testing and feature-flag platform for growth, product, and ecommerce teams. In January 2026 it agreed to combine with VWO under Everstone Capital, and this month completed the transition into Wingify, the unified suite the two companies now share. AB Tasty's co-founders moved into Chief Customer and Strategy Officer and Chief Revenue Officer roles at the combined company, which reports 4,000-plus customers and close to 800 employees across 11 offices — AB Tasty's product line continuing inside that larger platform rather than closing out.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Evi, launched November 2025, handles hypothesis creation, no-code experiment setup, and post-test analysis; the same month AB Tasty acquired Wandz.ai for real-time personalization and predictive intent, and July 2026 added AdaptiveCX Predictions, scoring a visitor's goal-completion likelihood from live session data. A public API and VS Code extension serve developers; no MCP server or agent connector is on file yet, and the AI layer is now merging into Wingify's shared AI, Wingz.
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