For enterprise web and marketing teams, Acquia is an open digital experience platform built on Drupal that manages content and runs marketing campaigns across large web properties.
Presence & Market Position
#91 of 115
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Acquia is positioned as the enterprise digital-experience layer built on Drupal, combining large-scale content operations with marketing tools for complex web estates. Its footprint in current GTM conversation is relatively quiet, with attention centered on company-adjacent events rather than sustained product discussion. Recent company activity emphasizes Acquia Source, which pairs AI-assisted site building with Drupal governance, hosting, maintenance, and migration services for agencies and enterprise teams. A new Acquia Cloud Platform trial also lowers the entry point to a live three-environment Drupal setup.
Wunderkind
HighLevel
Yotpo
Sitecore
Mastercard Dynamic YieldIRONMAN, Bowlero, City of Austin, Arriva, Translink, Rathbones, Trussell, Planet
Work at Acquia? Claim this profile to add customers and case studies.
Business Profile
Acquia was founded in 2007 by Dries Buytaert, the creator of the open-source Drupal project, alongside Jay Batson, building a commercial company on top of the open-source CMS. The company raised $173.5M before Vista Equity Partners took a majority stake in 2019, moving Acquia from independent venture-backed status into private equity ownership. Since then Acquia has emphasized continued investment in the platform, expanding its global footprint and product line under Vista's ownership. Today the company runs at roughly 1,095 employees, with recent public emphasis on layering AI capabilities, including agents, governance controls, and AI-discovery tooling, onto its existing Drupal-based digital experience business.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Acquia publishes REST API documentation for its platform and has introduced AI agents inside the product itself, described as digital teammates that build sites, write content, and maintain accessibility and SEO standards alongside human teams. Every agent action routes through human review before anything reaches production, and Acquia is separately building for AI-driven discovery, positioning content so it surfaces as a citable answer in tools like ChatGPT and AI Overviews. No MCP server or agent-facing SDK is on file yet.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim Acquia →