iPullRank
Updated 2026-07-16iPullRank is Mike King's New York technical-SEO agency, repositioned around AI search under its Relevance Engineering framework. Recent work includes the AI Search Strategic Roadmap service, click-to-citation measurement metrics, and original research showing Gmail can lift a brand's Google AI Mode visibility.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
iPullRank is Mike King's New York technical-SEO agency, repositioned around AI search. Its organizing frame is Relevance Engineering, King's reframing of SEO as an engineering discipline of semantic relevance to retrieval systems rather than keyword mapping. The firm builds the AEO/GEO category through publishing rather than product.
The framework is documented, not just asserted. iPullRank published the AI Search Manual, a 24-chapter public guide it calls the official documentation for Relevance Engineering, open-sourced the Qforia query fan-out tool, and defined a proprietary measurement layer that reframes success from rankings and CTR to citation frequency (Cosine Similarity, Comprehensive Coverage Index, Strategic Entity Richness). The AI Search Strategic Roadmap packages audit findings into a named, year-long service.
The agency runs its own primary research and uses it to hold a technical-authority position in the AEO debate. King's 2024 analysis of the leaked Google Search API documentation, the 'Beyond RAG' argument that every AI search platform is now agentic, and the 'Machine Media: The Death of the Open Web' thesis all push the same view: traditional SEO tooling is obsolete and brands need Relevance Engineering as the operating layer for machine-discoverable content. iPullRank also hosts SEO Week, its annual New York conference.
Best for
Enterprise and mid-market brands that want a technical-authority partner to run AI-search strategy, audits, and measurement rather than buy a self-serve tool.
Pricing & trial
Pricing not public; iPullRank sells named services (AI Search Audit, Omnimedia Content Audit, AI Search Strategic Roadmap) as custom agency engagements.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
As a services agency rather than a platform, iPullRank is not something you build on, though it open-sources tools like the Gemini-powered Qforia query fan-out simulator.
Recent moves
- 2026-06-24Mike King argued on Semrush's 'Found or Forgotten?' panel at Cannes Lions that AI search platforms function more as branding channels than performance channels. source
- 2026-06-12Published its SEO Week 2026 Day 4 recap covering answer engine optimization, the 'validation layer,' and 'Earned Architecture' framework. source
- 2026-06-11Published 'AI Security and Safety: A Wake-Up Call to Marketers,' an educational piece on AI security threats and mitigations. source
- 2026-06-04Published 'Wikipedia at 25,' making the case for Wikipedia presence as a critical AI-search visibility lever with a seven-step framework. source
- 2026-05-28Published 'Is AI Visibility Ushering in a Golden Era of Digital Content?', introducing 'agentic chunking' as a named content methodology. source
- 2026-05-26Mike King published 'Machine Media: The Death of the Open Web,' arguing AI bot traffic grew 187% in 2025 and will exceed human traffic by 2027. source
Company, Financials & Funding History
iPullRank is the technical-SEO agency founded and led by Mike King, headquartered in New York. King has repositioned the firm around AI search under his Relevance Engineering framework and was named Search Engine Land's AI Search Marketer of the Year in 2025 for the second time.