Scrunch AI
Updated 2026-07-16An AEO/GEO platform that serves machine-readable content to AI crawlers rather than only measuring citations. Customers include Akamai, Lenovo, and ADP. Raised roughly $19M before Sitecore acquired it in June 2026 (about $225M per Bloomberg). Recent work: Scrunch MCP, Agent Traffic Monitoring GA, and a G2 AEO High Performer placement.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Scrunch AI is an AEO/GEO platform for brand visibility in generative AI environments. Founded in 2023 by two Hearsay Systems alumni, it launched publicly in late 2024 and raised about $19M before Sitecore acquired it in June 2026.
Its differentiator is the Agent Experience Platform, CDN-layer infrastructure that detects AI crawler traffic and routes it to a compressed, structured version of the site. Scrunch reports cutting a typical pricing page from roughly 124K tokens to about 1.3K. That is a serve-side bet, distinct from measurement-only tools that report citations but do not act on them.
The company's POV, in CEO Chris Andrew's framing: "For humans, websites are now the last mile. For AI, the website is the starting point," and "The future isn't visibility. It's action." The May 2026 Scrunch MCP release, which adds write actions like creating brands and triggering audits from inside Claude or ChatGPT, is that action thesis made concrete.
Best for
Enterprise brands that want to serve machine-readable content to AI crawlers and act on AI-search insights, not just measure citations.
Pricing & trial
Self-serve Core tier at $250/mo (125 prompts, 4 LLMs) with a 7-day free trial; Enterprise is sales-led and adds API and MCP access, 9 LLMs, and SSO. Pricing.
Agent Experience
How you build on this platform (or wire it into your own agents):
Strong build-on option: an MCP server available on all plans exposes both read queries and write actions like creating brands, tracking prompts, and triggering audits, with full API and MCP access on Enterprise.
Reference customers
Akamai, Lenovo, ADP, Publicis, Seer Interactive, RunPod, BairesDev, Crunchbase, Fictiv, Penn State University.
Case studies & customer stories
- RunPod turned ChatGPT into a top acquisition channel, reaching 4x growth in monthly paying customers within 90 days source
Recent moves
- 2026-06-03Acquired by Sitecore (about $225M per Bloomberg, terms officially undisclosed); Scrunch's Agent Experience Platform folds into SitecoreAI's content products. source
- 2026-05-12Launched Scrunch MCP, a Model Context Protocol server connecting AI-search data to Claude, ChatGPT, and Copilot with read plus write actions, available on all plans. source
- 2026-02-02Named a High Performer in G2's first AEO Grid, Winter 2026, as the AEO category grew over 2000% to 150+ products. source
- 2026-01-29Partnered with Stacker to embed AI-search visibility reporting for earned media into the Stacker platform. source
- 2026-01-08Announced a Noble partnership to close the monitor-to-act loop: Scrunch finds high-impact citation sources, Noble automates publisher outreach and content. source
- 2025-10-01Shipped Agent Traffic Monitoring into general availability, tracking AI-agent visits by volume, platform, and page at the CDN layer. source
Company, Financials & Funding History
Founded in fall 2023 in San Francisco by Chris Andrew (CEO) and Robert MacCloy (CTO), both alumni of Hearsay Systems, where Andrew was CPO. The company went from public launch in November 2024 to acquisition by Sitecore in about 2.5 years.
| Date | Round | Amount |
|---|---|---|
| 2025-07 | Series A | $15M (Decibel, with Mayfield and Homebrew), announced alongside the Agent Experience Platform |
| 2024-11 | Seed | $4M (Mayfield, Patrick Salyer), angels incl. Clara Shih, TJ Parker, Bryant Chou; $19M total raised |
Analyst placement
Named a High Performer in G2's inaugural AEO (Answer Engine Optimization) Grid, Winter 2026, alongside Otterly.AI, with Profound taking Leader. G2 Winter 2026 Reports.