Scrunch AI
Updated 2026-08-16AEO/GEO platform whose Agent Experience Platform serves machine-readable content to AI crawlers instead of only measuring citations. Customers include Akamai, Lenovo, and ADP. Raised $19M before Sitecore acquired it in June 2026 for a reported $225M. Recent releases: Keyword Volume Estimator, Signals, and Scrunch MCP.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Scrunch AI is an AEO/GEO platform that took a serve-side position while most of the category stayed on measurement. Its Agent Experience Platform sits at the CDN layer, detects AI crawler traffic from ChatGPT, Perplexity and others, and routes it to a compressed, structured version of the site. Scrunch reports that cuts a typical pricing page from roughly 124K tokens to about 1.3K. It integrates with Akamai, Cloudflare, and Vercel.
The product line relaunched under the AXP banner in July 2026 around three pieces: Signals for automated detection of how AI agents represent the brand in answers, Site Diagnostics for page-by-page recommendations with no CDN integration required, and Optimizer for agent-ready content tied into Knowledge Studio. Scrunch MCP, launched May 2026, exposes the same data to Claude, ChatGPT, and Copilot and adds write actions, so an agent can track a new prompt, add a competitor, or trigger a site audit without opening the app.
The category POV is that measurement is the floor, not the product. CEO Chris Andrew: "For humans, websites are now the last mile. For AI, the website is the starting point," and "The future isn't visibility. It's action." Sitecore bought that thesis in June 2026 for a reported $225M, the first major exit in the AEO specialist cohort and the second DXP-adjacent AEO acquisition in three months after Adobe closed Semrush.
Best for
Brands and agencies that want to change what AI agents actually read, not just track citations, and that can integrate at the CDN layer with Akamai, Cloudflare, or Vercel.
Pricing & trial
Core is published at $250/month (125 prompts, 5 seats, 4 LLMs) and Enterprise is sales-led with API and MCP access, SSO, and 9 LLMs, with a 7-day free trial. Pricing.
Agent Experience
How you build on this platform (or wire it into your own agents):
Strong for building on: a public API reference, an llms.txt, and an MCP server that supports write actions from Claude, ChatGPT, or Copilot, though API and MCP access sit behind the Enterprise tier.
Reference customers
Akamai, Lenovo, ADP, Publicis, Seer Interactive, RunPod, Crunchbase, BairesDev, Fictiv, Penn State University.
Case studies & customer stories
- RunPod turned ChatGPT into a top acquisition channel in 90 days: ~40 new customers/day, 4x monthly new paying customers, 80%+ cut in tooling spend source
- Akamai logged a 364% jump in AI visibility on non-branded prompts and 218% more citations source
- Agent Traffic Monitoring launch, citing RunPod acquiring ~40 new customers/day from ChatGPT source
Recent moves
- 2026-07-28Launched Keyword Volume Estimator in beta on all plans, sizing weekly demand for AI-assistant queries from real consumer AI conversations with a demand score, commercial-intent score, and a 20-week trend. source
- 2026-07-08Relaunched the product line under the Agent Experience Platform banner with three capabilities: Signals, Site Diagnostics, and Optimizer. source
- 2026-06-03Acquired by Sitecore, reported by Bloomberg at roughly $225M with terms officially undisclosed, folding the Agent Experience Platform into SitecoreAI's content products. source
- 2026-05-12Launched Scrunch MCP on all plan levels, connecting AI-search data to Claude, ChatGPT, and Copilot with write actions like tracking prompts and triggering site audits. source
- 2026-02-02Named a High Performer in G2's first AEO Grid (Winter 2026), a category that grew from 7 to 150+ products since March 2025. source
- 2026-01-29Partnered with Stacker to embed AI search visibility reporting for earned media into the Stacker platform, rolling out to customers in March 2026. source
Company, Financials & Funding History
Founded in fall 2023 in San Francisco by Chris Andrew (CEO) and Robert MacCloy (CTO), both former Hearsay Systems executives, where Andrew was CPO. The company went from a $4M seed in November 2024 to a Sitecore acquisition in June 2026 at about 48 employees, roughly two and a half years and $19M raised.
| Date | Round | Amount |
|---|---|---|
| 2025-07 | Series A | $15M (Decibel), with Mayfield and Homebrew; $19M total. Announced alongside the Agent Experience Platform at 500+ brands and >50% MoM customer growth. |
| 2024-11 | Seed | $4M (Mayfield, Patrick Salyer), with angels Clara Shih, TJ Parker, and Bryant Chou. |
Analyst placement
High Performer in G2's first AEO Grid (Winter 2026), alongside Otterly.AI, with Profound named Leader. source