Peec AI

The Solution & Approach

Peec AI tracks how often ChatGPT, Perplexity, and Google AI Overviews name a brand, benchmarks that against competitors, and turns the readout into a prioritized worklist through a feature called Actions. Three engines come on every plan. Claude, Gemini, DeepSeek, Grok, Microsoft Copilot, Llama, and Google AI Mode are paid add-ons at roughly €20 to €30 per engine per month, the widest à la carte model menu in the AEO category. The measurement method is UI scraping of real interactions rather than API-only sampling.

The angle is volume. CEO Marius Meiners has described Peec as "more of a mid-market mass product," with two-thirds of customers in the 100 to 200 employee range, dedicated agency pricing tiers, and a partner program feeding distribution. That is the opposite of the enterprise-first path Profound took in the same category. The growth curve followed the positioning: €650K ARR four months after launch, $4M at the November 2025 Series A, and a company-confirmed $10M ARR by May 2026 across 2,500+ customers.

The category POV shows up in what Peec chooses to measure next. AI Shopping Analytics pushed the product to SKU-level product visibility inside AI shopping answers. The Ads page watches competitor placements inside ChatGPT responses, a concession that paid and earned visibility will sit side by side in the same answer. Brand Perception scores what AI associates with a brand rather than how often it names one. Behind all three sits a research team stood up in June 2026 to reverse-engineer how answer engines rank brands, with CPO Malte Landwehr warning that "many tactics that currently work well for short-term gains in AI visibility will stop working in a year."

Best for

Mid-market marketing teams and agencies that want broad engine coverage and prompt-level visibility data without an enterprise sales cycle.

Pricing & trial

Self-serve and published: €75/month for 25 prompts, €169/month for 100 prompts, enterprise from €424/month, with extra AI engines sold à la carte at roughly €20 to €30 each and separate agency tiers for 1 through 25+ clients. No free trial is disclosed in public materials. Pricing.

Agent Experience

How you build on this platform (or wire it into your own agents):

One of the stronger build-on options in the category: an MCP server with read and write operations on brand entities plus bulk actions on up to 50 at a time, a Customer API that now carries Brand Perception and AI Shopping data, public docs, an llms.txt, and a Looker Studio connector, though API access sits on the top plan.

Reference customers

Chanel, Hugo Boss, Squarespace, Axel Springer, ElevenLabs, TUI, n8n, Attio, Peak Ace, DEPT, Momentum.

Case studies & customer stories

• Momentum: 10x increase in AI search visibility, 2x sessions from AI search source
• Mint Position: 16% ChatGPT visibility lift in 90 days for a fintech client, 20% YoY agency revenue growth source

Recent moves

• 2026-08-11Published research finding AI assistants describe companies more positively when the brand name contains positive-sounding words, an effect that fades once the model has real information about the company. source
• 2026-08-06Published research arguing AI search visibility has to be diagnosed in three separate stages, retrieval, reranking, and generation, since a page that already ranks can still lose the citation at the reranking gate. source
• 2026-08-03Shipped Brand Perception to general availability, scoring what attributes AI associates with a brand and how it holds competitive ground, with both scores exposed through the Customer API and MCP server, alongside general availability for the Ads page. source
• 2026-07-28Launched an Ads page that monitors competitor advertising inside ChatGPT responses, covering advertiser identity, ad copy, landing pages, bidding on branded queries, and estimated spend tiers. source
• 2026-07-06Shipped a Query Fanouts page exposing the underlying searches AI engines run before answering, and folded AI Shopping data into the MCP server and Customer API. source
• 2026-06-30Published a breakdown of the three AI bot types and how pairing server crawl-log analysis with citation data diagnoses AI search visibility problems. source

Company, Financials & Funding History

Founded in Berlin and launched around February 2025 by Marius Meiners (CEO), Tobias Siwonia (CTO), and Daniel Drabo (CRO), who met in Antler's Berlin Winter 2024 cohort. The team is non-traditional for the category, a former esports pro turned software engineer and PwC venture-deals hand, a serial AI and consumer-tech founder, and a law student who ran a ramen food truck, and it took the company from €650K ARR four months post-launch to a company-confirmed $10M ARR, 2,500+ customers, 70+ employees, and an open New York office by May 2026.

Analyst placement

4.9/5 across 11 verified reviews on G2 as of May 2026, in the AI search and answer-engine-optimization space. The Winter 2026 G2 Grid Leader designation for the AEO category is held by Profound, not Peec. Peec ranked #2 in Harmonic's Q2 2026 Hot 25 and was featured by Ramp as a breakout software vendor (source).