OtterlyAI
Updated 2026-10-03Self-serve AEO/GEO monitoring and optimization platform used by BenQ, Stella Rising, and RDA. Bootstrapped since 2024, OtterlyAI recently shipped Agent Analytics, redesigned citation reporting, and write endpoints for its REST API and MCP server.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
OtterlyAI is a product-led AEO/GEO platform positioned as "Semrush for AI search." It monitors brand visibility, answer content, and citations across six AI search engines, then uses an audit covering 25+ on-page factors to produce prioritized optimization recommendations.
Its angle is accessible self-serve monitoring backed by incumbent distribution through the Semrush App Center. Public API access, an MCP server, a Claude Skill, and Agent Analytics have extended the product from dashboard reporting into programmable workflows and server-log measurement of which AI agents visit a site.
Best for
SEO teams, marketing teams, and agencies that want self-serve AEO/GEO monitoring, citation analysis, and site audits without an enterprise-first contract.
Pricing & trial
Self-serve plans start at $29 per month, with a card-free seven-day trial covering three prompts and custom sales-led pricing for Enterprise. Pricing.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | Yes | docs |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
OtterlyAI is a credible platform for agent workflows, with a versioned REST API, read-write API keys, an MCP server with prompt and tag management, and a packaged Claude Skill.
Reference customers
BenQ, Stella Rising, RDA, Videoloft, Bacula Enterprise, Skale, Downtown Ecommerce.
Recent moves
- 2026-08-20OtterlyAI and Press Ranger published a study of 129.3 million AI citations that found publishers with OpenAI licensing deals received 48% more ChatGPT citations than unlicensed publishers. source
- 2026-08-13OtterlyAI launched Agent Analytics to identify which AI agents and crawlers visit a site and which pages they access using server-log data. source
- 2026-08-04OtterlyAI shipped Agent Analytics with data ingestion through file upload, webhook, Cloudflare, or a WordPress plugin, and added one-click recommendation exports. source
- 2026-07-22OtterlyAI redesigned its Citations report with winners-and-losers analysis, URL bookmarking, a citations-over-time chart, and a refreshed cited-URLs table. source
- 2026-07-21OtterlyAI added write endpoints to its REST API and MCP server for creating, updating, and deleting prompts and tags. source
- 2026-06-30OtterlyAI extended its complimentary product trial to seven days. source
Company, Financials & Funding History
Thomas Peham, Josef Trauner, and Klaus-M. Schremser founded OtterlyAI in Vienna in 2024. The bootstrapped company grew from more than 1,000 users at its December 2024 stealth exit to more than 40,000 by August 2026.
Analyst placement
Named one of five vendors in Gartner's 2025 Cool Vendors in AI for Marketing report (source). Placed 10th in G2's 2026 Rookies of the Year ranking and was the only AEO vendor in the overall top 10 (source).