Goodie AI
Updated 2026-08-16Commerce-vertical AEO/GEO platform tracking brand and SKU visibility across ChatGPT, Amazon Rufus, Perplexity Shopping, and Google AI Mode. Dermalogica is a named customer. Bootstrapped, roughly $1.2M ARR on an 11-person team. Recent work: Goodie 2.0, AEO Periodic Table V4, and a 31-million-citation study of AI and news publishing.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Goodie AI is an AEO/GEO platform built for commerce. It tracks where brands and individual SKUs show up across ChatGPT and its agentic commerce surface, Amazon Rufus, Perplexity Shopping, Google AI Mode, Gemini, and Claude, then breaks mentions, citations, and share of voice out by model, geography, and persona. The optimization side pairs that measurement with prioritized guidance, one-click feed remediation, auto-generated product copy, schema injection, and AI attribution. The company reports SOC 2 Type II compliance.
The commerce bet came early. Goodie says it started tracking AI shopping surfaces in mid-2025, before OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol made agentic checkout a standard tracking target, and it shipped an Agentic Commerce Optimizer in October 2025 with SKU-level monitoring. Goodie 2.0, released May 2026, rebuilt the platform around weekly competitor position tracking, impact variable heatmaps, and function-specific agents that run gap analysis and draft optimization briefs.
The category POV is research. Founder Mostafa ElBermawy's pitch is that Goodie was built for generative search from the start while SEO incumbents like Ahrefs, BrightEdge, and Botify retrofit AEO onto legacy crawlers, and the proof runs through original studies. The AEO Periodic Table is now in its fourth edition, weighting 14 ranking factors from an analysis of 1.13 million prompts and finding that social platforms drive 2.31x to 4.17x more AI citations than branded owned pages. The 2026 AI Search Traffic Report put ChatGPT's share of B2B AI referrals at 62.6%, down from 89.1% eight months earlier. For a bootstrapped 11-person team, that research is doing a lot of the positioning work.
Best for
Commerce and retail brands that need SKU-level visibility tracking and feed remediation across ChatGPT Shopping, Amazon Rufus, and Perplexity Shopping, not just page-level AI monitoring.
Pricing & trial
Pricing is not published in readable form on the pricing page and no free trial is documented; a third-party listing reports a start around $495 per month, unconfirmed against the live page. higoodie.com/pricing. Pricing.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
No public API, MCP server, SDK, or CLI surfaced in public sources, and the AI agents Goodie ships are in-product features for gap analysis and brief drafting, so this is a platform you buy and use rather than one you build on.
Reference customers
Dermalogica.
Recent moves
- 2026-07-28Published "The New Readers," an analysis of 31 million AI citations across 11 AI surfaces finding news is only 1.3% to 1.9% of all AI citations and that robots.txt blocking works only against compliant labs. source
- 2026-06-23Released AEO Periodic Table V4, weighting 14 visibility factors across 1.13 million prompts and putting off-site signals like earned media and social at 22% of citation influence. source
- 2026-05-21Published the 2026 AI Search Traffic Report from an anonymized GA4 brand panel and SimilarWeb data, showing ChatGPT's share of B2B AI referrals falling from 89.1% to 62.6% while Claude rose to 18.5%. source
- 2026-05-06Launched Goodie 2.0, a full platform rebuild with a redesigned dashboard, weekly competitor position tracking, impact variable heatmaps, and function-specific agents for gap analysis and optimization briefs. source
- 2026-01-16Published an Agentic Commerce Guide covering OpenAI's ACP and Google's UCP, and confirmed Commerce Suite monitoring across ChatGPT Shopping, Amazon Rufus, Google AI Mode, and Perplexity Shopping. source
- 2026-01-05Published "The Future of AI Search: AEO in 2026 & Beyond," reinforcing its commerce-AEO positioning across ChatGPT, Google AI Mode, Amazon Rufus, and Perplexity. source
Company, Financials & Funding History
Founded in 2024 in New York by Mostafa ElBermawy, who also founded and runs the NYC growth agency NoGood and has been making the AI-search argument publicly since a SXSW 2023 panel on generative AI and social search. Goodie is bootstrapped with no disclosed venture round, and reported roughly $1.2M ARR with an 11-person team as of December 2025.