Goodie AI

Updated 2026-10-02

Commerce-focused AEO/GEO platform tracking brand visibility across AI search and shopping surfaces. Bootstrapped, with a reported $3.6M valuation and Dermalogica among its published customer claims. Recent work includes Brand Command, AEO Periodic Table V4, and Goodie 2.0.

Presence Score60Bootstrapped ~$1.2M ARR; broadest model coverage (11)
Velocity Score68Ships steadily for a small bootstrapped team
Agent Readiness ScoreLowNo public API or MCP

Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.

The Solution & Approach

Goodie AI combines visibility monitoring, optimization guidance, and attribution across ChatGPT, Amazon Rufus, Perplexity Shopping, Gemini, Claude, and other AI surfaces. Its commerce suite adds SKU-level monitoring, feed remediation, product-copy generation, schema injection, and AI attribution.

Its positioning centers on being built specifically for AEO/GEO rather than adding AI-search features to an established SEO platform. Goodie also distinguishes between visibility and accuracy: Brand Command checks model claims against approved brand facts and routes inaccuracies toward corrective action.

The company supports its category position with proprietary research, including the versioned AEO Periodic Table and studies based on prompt, citation, GA4, and SimilarWeb data.

Best for

Commerce brands and marketing teams that need model-specific visibility tracking, optimization guidance, and product-level monitoring across AI search and shopping surfaces.

Pricing & trial

Pricing not public, and the research does not confirm whether a free trial is available. Pricing.

Agent Experience

How you build on this platform (or wire it into your own agents):

Surface Available Docs
API No —
MCP No —
SDK No —
CLI No —
llms.txt No —

No public API, MCP, SDK, or CLI is documented in the cited research, so Goodie is not established as a platform for building external agents.

Reference customers

Dermalogica.

Recent moves

  • 2026-08-20Launched Brand Command to verify AI-generated brand claims against approved facts, flag inaccuracies, and identify competing recommendations across twelve AI surfaces. source
  • 2026-07-28Published research analyzing 31 million AI citations and the robots.txt policies of 105 news publishers. source
  • 2026-06-23Released AEO Periodic Table V4 with percentage weightings across 14 visibility factors, based on 1.13 million prompts across six AI platforms. source
  • 2026-05-21Published its 2026 AI Search Traffic Report using an anonymized GA4 brand panel, SimilarWeb visit data, and SensorTower rankings. source
  • 2026-05-06Launched Goodie 2.0 with a redesigned dashboard, expanded competitor tracking, function-specific AI agents, and broader data coverage. source
  • 2026-01-16Published an agentic commerce guide and confirmed Commerce Suite monitoring across ChatGPT Shopping, Amazon Rufus, Google AI Mode, and Perplexity Shopping. source

Company, Financials & Funding History

Mostafa ElBermawy, also founder and CEO of growth agency NoGood, founded Goodie AI in New York in 2024. The bootstrapped company reported roughly $1.2M ARR, about 11 employees, and a $3.6M valuation as of December 2025, figures that have not been audited.