Botify
Updated 2026-06-14Enterprise SEO platform from Paris, now an AEO/GEO platform built on first-party crawl and log-file data, with 500+ customers and ~$85M raised. Recent releases include AI Visibility, Agentic Feeds, and Product Cards that track brand presence in AI shopping carousels.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Botify is an enterprise SEO platform built on first-party crawl and log-file data at scale. Full-site crawling plus LogAnalyzer, which reads raw server logs, sold to large e-commerce and publisher sites that need to understand how engines see millions of pages. Founded in Paris in 2012, it reports 500+ customers across 30 countries and ~$85M raised.
Since the ChatGPT era it has repointed that same data substrate at AI-answer visibility. The log files that once powered crawl-budget analysis now track GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, and ClaudeBot, and the AI Visibility product measures brand presence inside Google AI Mode, ChatGPT, and Perplexity. The pitch against newer prompt-scraping AEO tools is that Botify's measurement is rooted in a brand's real search footprint, grounded in first-party crawl, Google Search Console, and log data.
The category POV is the retrofit itself: an incumbent technical-SEO vendor using its log-file vantage point as both product and thought leadership, including an April 2026 analysis of ~7 billion log files showing OpenAI's web crawl tripled since GPT-5. With Agentic Feeds it has started to cross from measuring AI discovery to publishing structured product data for AI agents to consume.
Best for
Large e-commerce and publisher sites with millions of pages that already need enterprise crawl and log-file SEO analysis and want AI-answer visibility built on the same first-party data foundation.
Pricing & trial
Pricing not public. Botify is enterprise sales-led, with request-a-demo the only path into a negotiated, managed-services-inclusive contract, and no self-serve tier or free trial.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
Botify is not positioned as a build-on platform: its agent work is internal automation (Botify Assist, agentic workflows, natural-language log querying) plus Agentic Feeds that publish structured product data for external AI agents, with no public API, MCP, or SDK documented.
Recent moves
- 2026-05-29The May 2026 release adds Product Cards to AI Visibility, the first link between its AI-visibility measurement and product-catalog data, alongside Citation Intelligence and natural-language log querying in Botify Assist, with the company citing a 4.5x rise in AI bot visits over 2025. source
- 2026-04-23Published an analysis of ~7 billion log files finding OpenAI's web crawl tripled since GPT-5, converting its LogAnalyzer data into AEO thought leadership. source
- 2026-03-24Launched Agentic Feeds in tech preview, automating AI-optimized product feeds for agent-driven discovery and adapting to OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol. source
- 2026-03-07Co-published a 35-page agentic-commerce playbook with Retail Economics, AWS, and DataDome reporting AI-driven bot traffic grew 5.4x across ~200 retail sites in 2025. source
- 2026-03-05Partnered with DataDome to combine Botify's content optimization for AI agents with DataDome's ability to separate legitimate agents from malicious ones across the discovery-to-transaction journey. source
- 2026-02-05Expanded its executive team, adding Romain Seguy as CFO and Joe Doran (a founding member of Microsoft's paid-search platform) as CPO to support the AEO/agentic-commerce repositioning. source
Company, Financials & Funding History
Founded in Paris in 2012 by Adrien Menard (CEO), Thomas Grange, and Stanislas "Stan" Chauvin as a technical SEO analytics platform for large sites, built on log-file analysis and full-site crawling. Global expansion to London and New York followed in 2016, and the company is now headquartered in New York.
| Date | Round | Amount |
|---|---|---|
| 2021-09 | Series C | $55M (InfraVia Growth lead; Eurazeo, Ventech, Bpifrance Large Venture), bringing total funding to ~$82M (~$85M cumulative per the company) |
Analyst placement
Forrester named Botify a Strong Performer in The Forrester Wave: Search Engine Optimization Solutions, Q3 2025, scoring it highest-possible on Vision and AI-Integrated SEO among seven evaluated providers (Businesswire).