Botify
Updated 2026-07-16Enterprise SEO platform, founded in Paris in 2012, that repointed its first-party crawl and log-file data into AEO/GEO visibility for large e-commerce and publisher sites. Reports 500+ customers and ~$82M raised. Recent releases: AI Visibility across ChatGPT and Perplexity, Agentic Feeds, and AgenticCatalog general availability.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Botify is an enterprise SEO platform founded in Paris in 2012 that has spent the ChatGPT era retrofitting itself into an AEO/GEO platform. The core has always been first-party crawl and log-file data at scale, full-site crawling plus a LogAnalyzer that reads raw server logs, sold to large e-commerce and publisher sites that need to understand how search engines see millions of pages. The homepage now reads "be found everywhere consumers, bots, and agents search for your brand," and the company calls itself "the leading agentic AI solution for online visibility."
The angle is that its measurement is grounded in a brand's real search footprint. Against the newer prompt-scraping AEO tools, Botify pitches AI Visibility as built on first-party data from website crawls, Google Search Console, log files, and visits, "rising above scraping prompts." The same log files that once powered SEO crawl-budget analysis now track GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, and ClaudeBot.
The product now has a publishing side to match the measurement side. AgenticCatalog turns product data (reviews, Q&A, page details) into AI-optimized feeds for OpenAI and Google under the Agentic Commerce Protocol and Universal Commerce Protocol, reaching general availability in the June 2026 release. Distribution is enterprise sales-led, with onboarding and managed services Forrester called "top notch," the legacy enterprise-SEO motion rather than a PLG one.
Best for
Enterprise e-commerce and publisher sites with large page counts that want AI-answer visibility grounded in first-party crawl and log data, and that are comfortable with a sales-led, managed-services engagement.
Pricing & trial
Pricing not public. Botify is enterprise sales-led with a request-a-demo funnel into a negotiated, managed-services-inclusive contract, and no free trial or self-serve tier.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | Yes | docs |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
Botify's agent story is about publishing to agents rather than building on Botify: AgenticCatalog exposes product data as AI-optimized feeds for OpenAI and Google under the ACP and UCP protocols, and the research shows no public API, MCP, or SDK for developers to build on.
Recent moves
- 2026-07-08The June 2026 release brought AgenticCatalog to general availability, turning product signals like reviews and Q&A into AI-optimized feeds for OpenAI and Google under the ACP and UCP protocols, plus a Domain filter and related-searches view in AI Visibility. source
- 2026-05-29The May 2026 release shipped Product Cards in AI Visibility, the first integration between AI Visibility and product catalog data, letting brands track where their products appear in AI shopping carousels; Botify cited a 4.5x increase in AI bot visits over 2025. source
- 2026-04-23Botify published an analysis of ~7 billion log files finding OpenAI's web crawl tripled since August 2025 (GPTBot up 2.9x post-GPT-5), converting its LogAnalyzer data into AEO thought leadership. source
- 2026-03-24Agentic Feeds launched in tech preview, automating AI-optimized product feeds for agent discovery under OpenAI's ACP and Google's UCP, with one unnamed major retailer already delivering feeds for 1M+ products and GA targeted for H2 2026. source
- 2026-03-07Retail Economics, AWS, Botify, and DataDome published a 35-page playbook on agentic commerce, reporting OpenAI performs 198 crawls per visit it delivers to retail sites and AI-driven bot traffic grew 5.4x across ~200 retail sites in 2025. source
- 2026-03-05Botify partnered with DataDome to combine content optimization for AI agents with the ability to distinguish legitimate agents from malicious ones, a technology alliance targeting the same enterprise-retail buyer. source
Company, Financials & Funding History
Botify was founded in 2012 in Paris by Adrien Menard (CEO), Thomas Grange, and Stanislas "Stan" Chauvin as a technical and enterprise SEO analytics platform for large websites, built on log-file analysis and full-site crawling. It expanded to London and New York in 2016 and is now headquartered in New York.
| Date | Round | Amount |
|---|---|---|
| 2021-09 | Series C | $55M (InfraVia Growth lead), with returning investors Eurazeo and Ventech plus new investor Bpifrance Large Venture; brought total funding to ~$82M |
Analyst placement
Forrester named Botify a Strong Performer in The Forrester Wave: Search Engine Optimization Solutions, Q3 2025, one of seven providers evaluated, scoring it highest-possible on Vision and AI-Integrated SEO. source