Botify
Updated 2026-08-16Enterprise SEO platform founded in 2012, now positioned as an AEO/GEO platform for large e-commerce and publisher sites, built on first-party crawl and log-file data. 500+ customers across 30 countries, roughly $85M raised. Recent releases: AgenticCatalog GA, Product Cards in AI Visibility, and PageWorkers at Edge in open beta.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Botify is an incumbent retrofit. Since 2012 it has sold full-site crawling and LogAnalyzer, which reads raw server logs, to sites with millions of pages. That same substrate now points at AI answers. The log files that once measured crawl budget track GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, and ClaudeBot, and AI Visibility, shipped October 2025, measures brand mentions, citations, and sentiment inside Google AI Mode, ChatGPT, and Perplexity.
The category POV is about where the data comes from. Against the wave of prompt-scraping AEO startups, Botify argues its measurement is "rooted in a brand's real search footprint," grounded in first-party crawls, Google Search Console, and log data, "rising above scraping prompts." It backs the position with its own telemetry, including an April 2026 analysis of roughly 7 billion log files showing OpenAI's web crawl tripled since GPT-5.
The 2026 releases move from measuring AI discovery to publishing for it. Agentic Feeds went to tech preview in March and reached GA as AgenticCatalog in June, turning reviews, Q&A, and product details into AI-optimized feeds for OpenAI and Google under the Agentic Commerce Protocol and Universal Commerce Protocol. PageWorkers at Edge, in open beta since July, lets a customer change what an AI crawler sees without shipping a site change.
Best for
Large e-commerce and publisher sites already running technical SEO at scale that want AI-answer visibility measured against their own crawl, log, and Search Console data rather than scraped prompts.
Pricing & trial
Pricing is not public. The only path is request-a-demo into a negotiated enterprise contract that includes managed services, with no self-serve tier and no free trial.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | Yes | docs |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
No public API, MCP, SDK, or CLI surface appears in the sources reviewed, and Botify's agentic products point outward, making a customer's content and product data legible to AI crawlers and shopping agents rather than exposing Botify itself as something to build on.
Case studies & customer stories
- One major retailer delivering AI-optimized feeds for 1M+ products through the Agentic Feeds preview (customer unnamed) source
Recent moves
- 2026-08-04July 2026 release shipped PageWorkers at Edge in open beta, server-side delivery of reversible content changes aimed at how AI bots find and understand pages, plus AI-configured Quality Controls in SpeedWorkers and new AgenticCatalog enrichment settings and reporting. source
- 2026-07-13Published first-party bot-log research showing purpose-built AI crawlers request Markdown versions of pages far more often than legacy search crawlers, and that Markdown cuts page weight 3 to 5x. source
- 2026-07-08June 2026 release brought AgenticCatalog to general availability, feeding product signals to OpenAI and Google under ACP and UCP, and added a Domain filter to AI Visibility plus a Markdown-delivery preview in SpeedWorkers. source
- 2026-05-29May 2026 release added Product Cards in AI Visibility, tracking where products appear in AI-generated shopping carousels, alongside Citation Intelligence and natural-language querying of bot activity in Botify Assist. source
- 2026-04-23Analysis of roughly 7 billion log files found OpenAI's web crawl tripled since August 2025, with GPTBot up 2.9x after GPT-5 and OpenAI's crawl volume rising from 1.38% to about 4% of Google's. source
- 2026-03-24Launched Agentic Feeds in tech preview, automating AI-optimized product feeds enriched with reviews and Q&A for agent-driven discovery under OpenAI's ACP and Google's UCP. source
Company, Financials & Funding History
Founded in Paris in 2012 by Adrien Menard (CEO), Thomas Grange, and Stanislas "Stan" Chauvin as a technical SEO analytics platform for large websites, built on log-file analysis and full-site crawling. Headquarters is now New York, with offices in London, Singapore, Sydney, and Tokyo, and the company reports 200+ employees and 500+ customers across 30 countries.
| Date | Round | Amount |
|---|---|---|
| 2021-09 | Series C | $55M (InfraVia Growth lead, with Bpifrance Large Venture and returning investors Eurazeo and Ventech), bringing total funding to roughly $82M; Botify's about page now cites about $85M cumulative |
Analyst placement
Strong Performer in The Forrester Wave: Search Engine Optimization Solutions, Q3 2025, one of seven providers evaluated, with highest-possible scores in 11 criteria including Vision, AI-Integrated SEO, workflow automation, and technical SEO. Forrester called onboarding and managed services "top notch." The placement covers the SEO category Botify is retrofitting, not AEO specifically.