Bluefish AI
Updated 2026-06-14Enterprise AEO/GEO platform for Fortune 500 brands, focused on AI visibility, influence, and brand verification across ChatGPT, Google AI, Claude, and Perplexity. Customers include Adidas, LVMH, and American Express. $68M raised. Recent releases: AI Accuracy verification, the State of Enterprise Brands benchmark, and Collections.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Bluefish AI is an enterprise AEO/GEO platform for Fortune 500 brands, founded in 2024 and based in New York. The job it takes on is brand visibility, influence, and verification across AI channels including ChatGPT, Google AI, Claude, Perplexity, and Amazon Rufus. As of its April 2026 Series B it reported usage by roughly 10% of the Fortune 500 across 12+ verticals.
Against peer Profound, Bluefish separates on protection rather than data depth. Its November 2025 AI Impact and Influence Analytics moved measurement past raw citation counts to an authority score, using an Impact Score and an Influence Rank to surface the sources that consistently shape AI answers. Its May 2026 AI Accuracy product extracts and verifies every factual claim AI channels make about a brand, traces each mismatch to the exact response, and scores it by severity.
The company runs a steady research cadence (Black Friday, Holiday, Super Bowl, and the June State of Enterprise Brands in AI benchmark) that doubles as its category-marketing engine, turning its own measurement corpus into public proof. The recurring POV: citation frequency alone overstates true influence, and topic authority matters beyond raw counts.
Best for
Enterprise and Fortune 500 brands that want to measure and protect their visibility, influence, and factual accuracy across AI channels, not just track raw citations.
Pricing & trial
Sales-led; no public pricing page or self-serve trial.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
Sales-led with no public API, MCP, SDK, llms.txt, or developer docs, so there is no surface to build on or wire into your own agents directly.
Reference customers
Adidas, American Express, Hearst, LVMH, Ulta Beauty, Tishman Speyer.
Recent moves
- 2026-06-09Published the State of Enterprise Brands in AI benchmark, covering 194 of the world's largest enterprises across five categories and nine verticals. source
- 2026-05-21Released an analysis of Super Bowl LX advertising, arguing the spots drove measurable lifts in AI visibility and AI favorability across 52 advertisers. source
- 2026-05-05Launched AI Accuracy, billed as the first brand-verification product for AI channels, extracting and verifying every factual claim AI makes about a brand. source
- 2026-04-14Raised a $43M Series B co-led by Threshold and NEA, bringing total funding to $68M and reframing the company around agentic marketing for the Fortune 500. source
- 2026-02-02Launched Collections, which groups related assets into a single campaign-level ROI signal tracked across AI channels. source
- 2026-01-05Released the 2025 Holiday AI Commerce Report, finding 95% of AI citations during the holiday season came from non-paid, organic sources. source
Company, Financials & Funding History
Founded in 2024 in New York by Alex Sherman (CEO, co-founder of PromoteIQ, acquired by Microsoft), Andrei Dunca (CTO, co-founder of LiveRail, acquired by Facebook), and Jing Feng (COO, ex-PromoteIQ and LiveRail). The team went from a closed pilot to roughly 10% of the Fortune 500 in under two years.
| Date | Round | Amount |
|---|---|---|
| 2024-05 | Pre-seed | $3.5M reported (Crane Venture Partners, Bloomberg Beta, Laconia, Swift Ventures) |
| 2025-08 | Series A | $20M (NEA), $24M total |
| 2026-04 | Series B | $43M (co-led by Threshold and NEA), $68M total |
Analyst placement
Named a Category Leader in Generative Engine Optimization by CB Insights (October 2025), placed in the 'native' AEO/GEO leader group built for LLM visibility rather than retrofitted SEO tools.