Bluefish AI
Updated 2026-07-16Enterprise AEO/GEO platform for Fortune 500 brands like Adidas, American Express, and LVMH, focused on AI visibility, verification, and influence across ChatGPT, Google AI, and Perplexity. $68M raised. Recent releases: Agentic Campaigns, the State of Enterprise Brands in AI benchmark, and AI Accuracy verification.
Three scores, refreshed weekly from live market signals rather than a once-a-year analyst report. Presence is how established a vendor is in the market right now. Velocity is how fast they are shipping, raising, and winning customers. Agent Readiness is how easily your own agents can build on them through an API, MCP server, SDK, or CLI. Scores are relative across the vendors we track; the raw inputs ship in the downloadable dataset.
The Solution & Approach
Bluefish AI is an enterprise AEO/GEO platform that positions itself as the AI marketing platform of choice for the Fortune 500. The job is brand visibility, influence, and verification across AI channels including ChatGPT, Google AI, Claude, Perplexity, and Amazon Rufus. As of its April 2026 Series B, Bluefish reported usage by roughly 10% of the Fortune 500 across 12 or more verticals.
Against peer Profound, Bluefish separates on protection rather than data depth. Its May 2026 AI Accuracy product extracts and verifies every factual claim AI channels make about a brand, traces each mismatch to the exact channel and response, and scores it by severity. Its November 2025 AI Impact and Influence Analytics moved measurement past raw citation counts to an authority and influence score.
In June 2026 Bluefish extended past measurement and verification into orchestration with Agentic Campaigns, which sets AI performance targets and generates AEO tactics across ChatGPT and Gemini. A steady research cadence across holiday, Black Friday, Super Bowl, and the June State of Enterprise Brands in AI benchmark turns its own measurement corpus into public proof and doubles as the category-marketing engine.
Best for
Fortune 500 and large enterprise brands that want AI-channel visibility measurement paired with factual-claim verification and campaign orchestration.
Pricing & trial
Sales-led with no public pricing page.
Agent Experience
How you build on this platform (or wire it into your own agents):
| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |
Closed to builders today: no public API, MCP, SDK, docs, or llms.txt surface, so there is nothing to build on top of.
Reference customers
Adidas, American Express, Hearst, LVMH, Ulta Beauty, Tishman Speyer.
Recent moves
- 2026-06-18Launched Agentic Campaigns, an automated workflow tool that sets AI performance targets and generates AEO tactics across channels like ChatGPT and Google Gemini. source
- 2026-06-09Published State of Enterprise Brands in AI, a benchmark covering 194 of the world's largest enterprises across five categories and nine verticals. source
- 2026-05-21Published an analysis arguing Super Bowl LX ads drove measurable lifts in AI visibility and AI favorability across 52 advertisers. source
- 2026-05-05Launched AI Accuracy, billed as the first brand-verification product for AI channels, which extracts and verifies every factual claim made about a brand. source
- 2026-04-14Raised a $43M Series B co-led by Threshold and NEA, bringing total funding to $68M and reframing around agentic marketing for the Fortune 500. source
- 2026-02-02Launched Collections, grouping related assets into a single measurement signal for a campaign-level ROI view inside AI channels. source
Company, Financials & Funding History
Founded in 2024 in New York (legal entity Bluefish Labs) by Alex Sherman (CEO, co-founder of PromoteIQ, acquired by Microsoft), Andrei Dunca (CTO, co-founder of LiveRail, acquired by Facebook), and Jing Feng (COO, ex-PromoteIQ and LiveRail). The martech and adtech team went from a 2024 pre-seed to a $68M war chest by the April 2026 Series B.
| Date | Round | Amount |
|---|---|---|
| 2024-05 | Pre-seed | $3.5M reported (Crane Venture Partners, Bloomberg Beta, Laconia, Swift Ventures) |
| 2025-08 | Series A | $20M (NEA), $24M total |
| 2026-04 | Series B | $43M (co-led by Threshold and NEA), $68M total |
Analyst placement
Named a Category Leader in the Generative Engine Optimization (AEO/GEO) field by CB Insights (October 2025), placed in the 'native' group of companies built for LLM visibility rather than retrofitted SEO tools. source