Since every B2B company now leads with "AI", things increasingly look the same to buyers.
It's a tough job for marketers.
We've got to avoid falling into the sea of sameness.
I collected 904 AI product positioning examples and homepage screenshots to help. Find role models, find gaps, scan it like a buyer.
Explore the full gallery here.
If you find any stand-outs, let me know in the comments here.
Here are my takeaways (and favorite examples) from analyzing the whole set...
Common Patterns
Generally speaking, I see 10 positioning approaches. Here’s what they mean and how they breakdown amongst AI-Native companies.
Approach | What It Means | Examples | % of AI-Native |
|---|---|---|---|
AI for [X] | Leads with "AI for" a specific domain | AlphaSense, Harvey, Armis | 37% |
Agents/Agentic | Frames product as AI agents or workers | Databricks, Sierra, Lindy | 26% |
AI Platform | Positions as a broad AI-powered platform | Scale AI, Mistral, Palantir | 25% |
Autonomous AI | Emphasizes self-operating, no humans needed | Anduril, Figure AI, Wayve | 6% |
AI Lab/Research | Presents as frontier research organization | Anthropic, xAI, Runway | 5% |
Copilot/Assistant | Frames AI as a helper alongside the user | Perplexity, Glean, Grammarly | 4% |
Human-Named AI | Gives the AI a human name or persona | Cognition (Devin), 1mind (Mindy) | 3% |
Vibe Coding | Natural language to code, apps, or output | Lovable, Replit, Windsurf | 2% |
Superintelligence | Claims AGI, superintelligent, or superhuman | Lambda, Actively AI, Endgame | 2% |
Adjective + AI | Extra modifier beyond "AI" — sovereign, trusted, next-gen | Aleph Alpha, Incode, Hunters | 2% |
"AI for [X]" is the default. I saw that in 37% of AI-native companies and a whopping 67% of AI-integrated SaaS companies.
The agentic wave (26%) has three flavors worth noting:
"Agentic [Category]" — 37 companies staple "agentic" onto their category. Agentic CRM. Agentic lakehouse. Agentic procurement. This is "AI for [X]" with a trendier word.
"Meet your AI [Role]" — Bolder. 11x says "Digital workers, Human results." Lindy says "Meet your first AI employee." These companies sell teammates, not tools.
Agent Platform — Positioning as the platform for building agents. Writer, Forethought.
What Stands Out
My role models. The homepages that stopped my scroll all had clarity and confidence.
Lovable — "Build something Lovable." Your company name IS the call to action. Perfect for the Vibe Coding vibes.
Fal.ai — "Generative media platform for developers. Built with fal, loved by all." They tell you what it is and who it's for in one line, no "AI" in h1.
Clay — "Go to market with unique data — and the ability to act on it." Doesn't lead with AI. Leads with the outcome. The AI is how, not what.
Databricks ($19B) — "AI agents trained on your business data." The biggest pivot in the dataset. THE data lakehouse company, now leads w AI agents. A masterclass in repositioning at scale. CIOs know "your business data" = context = King.
Typeform — "Build forms at the drop of a prompt." Implies AI without saying it. In 2022 it was "There's a better way to ask." They're still great at six-word headlines.
Harvey ($1B+) — "Practice Made Perfect." Three words. No mention of AI. Lawyers speak. This is a $1B+ AI company that knows their audience.
Intercom — "Intercom is the AI customer service company." Not "offers AI." Not "uses AI." They ARE the AI company. Driving a identify shift with Fin (and their numbers back it up).
Domino Data Lab — "AI outcomes, not AI hype." The anti-hype positioning. Calling out the noise directly.
Sierra — "Better customer experiences. Built on Sierra." No AI in the headline. Confidence. The product is the platform, not the buzzword.
1mind — "We are Super Humans building Superhumans." The most aggressive human-replacement framing I found. You won't forget it.
Descript — "AI editing for every kind of video." Crystal clear, opens the imagination for a horizontal product.
What to Avoid
I won't name names. But you'll spot these patterns fast in the gallery:
100% buzzword headlines — "The AI Super Cloud" or "AI Platform for Agentic Intelligence." When every word is a buzzword, none of them land.
"Agentic" as wallpaper — 37 companies staple "agentic" onto their existing category. It's becoming the "cloud-based" of 2026.
Superintelligence for everything — When "revenue superintelligence" coexists with actual AGI research labs using the same word, the term is already diluting.
The committee headline — Safe, forgettable, could belong to any of 50 competitors. "AI-powered platform for X" describes countless plays.
The weak homepages try to hedge and cover everything. The strong ones pick a lane.
What's Next
I'm planning to refresh this gallery monthly — tracking how AI positioning evolves as the market matures. Some things I'm watching:
Does "agentic" follow the same path as "cloud" and "big data,” going from a hot buzzword to commodity label?
Will more AI-native companies drop AI from their headlines entirely, like Harvey and Lovable?
How many AI-integrated SaaS companies break out of the "AI for [X]" default?
If you think a company belongs in the gallery, reply. I'm especially looking for strong examples I've missed.
Related reading:
April Dunford's Obviously Awesome — the framework for positioning that works in any era (link)
Lenny Rachitsky on homepage best practices (Lenny's Newsletter)
My original 2,042 B2B SaaS homepage study from 2022 (link) — the predecessor to this AI-focused version.