GTM Developer Tools Map
Introducing The Marketing & Sales Tech Category for your Agents
Agents are the new center of your stack•Selection criteria shifted•GTM & marketing engineers deciding•Developer-and-agent-focused tools gaining GTM share•Traditional SaaS going headless to stay•Understand the new stack with Adam's GTM Report
Data, Enrichment & Signals
Companies, people, events, and intent.
Web Search & Scraping
Find and pull external data on demand.
Computer Use
Drive the UIs that never shipped an API.
Communication Infra
Programatically send: email, SMS, voice.
THE NEW CENTER OF GTM TECH
Coding Agents
Agent Builders
Data Storage & Memory
Persist state between runs.
Orchestration
Coordinate & manage agent workflows.
Deployment
Run, host, and sandbox the work.
Agent Tooling
MCP servers and the agent's toolbelt.
Traditional GTM SaaS - with real Agent Interfaces / Headless
Incumbent and startup GTM software evolving to serve both humans and agents.
The stack you built in 2020 is for a different world. Coding agents are the new center of the GTM stack. The sales and marketing tools for 2026 are ones an agent can find, access, and use.
I call this new category "GTM Developer Tools."
Agents are now the orchestrator of the stack, and they don't care about human usability ratings or Gartner grids. They care about which tools they can access to hit a goal. And builders are taking over the GTM org: GTM engineers, marketing engineers, applied-AI roles, plus any operator with Claude Code or Codex open.
How to read the map
- Center — coding agents (Claude Code, Codex, Cursor) and agent builders (LangChain, Lindy, Dust). This is what runs the work. Everything else orbits it.
- The eight jobs — the primitives an agent calls: Web Search & Scraping, Computer Use, Data/Enrichment & Signals, Communication Infra, Orchestration, Deployment, Data Storage & Memory, Agent Tooling.
- SaaS going headless — traditional GTM SaaS, on the map only where it went headless. A vendor with no surface an agent can call is invisible to the stack above it.
Download it, give it to Claude, make it your own. What's missing from this picture?