For marketers at large consumer brands, telcos, and retailers, Zeotap is a customer intelligence platform that resolves anonymous identities across devices and channels and enriches customer profiles with third-party data, powering more targeted marketing and personalization.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Zeotap is positioning its customer data platform as a flexible enterprise foundation for identity, audience activation, and AI-assisted marketing decisions. Recent company activity centers on ZeoAI, InfraFlex deployment options, and the Snowflake Native App, which places the composable CDP inside a customer’s Snowflake environment. Its public market footprint is early in the broader GTM conversation, while the product story is becoming more specific about warehouse-native customer data, governed activation, and conversational audience work. That extends Zeotap’s established identity-resolution position into a more agent-aware marketing stack.
Ordergroove
Reachdesk
MailerLite
Cision
TealiumFord, Sky, Virgin Media O2, TIM, Entain, REWE, Douglas, Eventim, Breuninger, Marktplaats.nl
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Business Profile
Founded in Berlin in 2014, Zeotap is an independent, 169-person customer-data company with $117.2 million in funding. It began in third-party audience data, launched its first-party CDP in 2019, and later sold the Zeotap-Data division while continuing the CDP business under its own leadership. The current company serves enterprise brands with identity resolution, audience building, orchestration, and activation across packaged and warehouse-native deployments. A 2024 financing supported its move toward profitability and continued investment in AI, privacy, and flexible infrastructure.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Zeotap’s AI strategy is embedded in ZeoAI and its composable CDP, where conversational audience building, predictive decisioning, and an open intelligence layer work over governed customer data. Public REST APIs cover profile operations and composable resources, while web, browser, iOS, Android, and React Native SDKs support data collection. A workspace-configured MCP server exposes tools for audiences, destinations, syncs, and journeys. No public CLI is documented.
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