For SMB performance marketers, Vibe.co is a self-serve connected-TV ad platform that AI-generates video creative and handles targeting and buying, bringing streaming-TV advertising within reach of small ad budgets.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Vibe.co is positioning itself as the performance-marketing layer that makes connected-TV buying accessible to smaller teams through self-serve creative, targeting, and media execution. Its GTM presence is active, and current conversation centers on practical distribution: moving qualified audiences into television campaigns, improving audience match rates, and treating CTV as a measurable growth channel alongside established digital media. The brand also attracts attention for its own marketing, including an offline campaign used to sell a streaming-first proposition. That mix gives Vibe.co a recognizable position between programmatic television infrastructure and the workflows performance marketers already use.
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Propensity
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Factors.ai
CeltraSIG SAUER, Boston Proper, Samford University, ONEHOPE, Abuelo's, Meshki, Petfolk, Branded Bills
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Business Profile
Founded in 2021, the company built a self-serve platform that lets small and mid-size marketers buy and manage streaming and connected-TV advertising, reporting more than 12,000 advertisers running campaigns across 500-plus channels and apps. It raised roughly $79.5M before Walmart completed its acquisition on August 4, 2026. Under Walmart, the roughly 192-person team continues building the platform, now integrating with Walmart Connect's commerce-media business so advertisers can plan streaming campaigns alongside Walmart's retail and in-store reach, extending the self-serve model Walmart says makes streaming TV advertising accessible to businesses of all sizes.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Vibe.co pairs embedded AI video creation and campaign targeting with two public integration surfaces: an API and an MCP integration. The API provides a programmatic route into the advertising platform, while MCP gives compatible agent environments a standard connection point. Together, those surfaces extend Vibe.co's self-serve CTV workflow beyond the dashboard and into software and agent environments.
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