For SMB performance marketers, Vibe.co is a self-serve connected-TV ad platform that AI-generates video creative and handles targeting and buying, bringing streaming-TV advertising within reach of small ad budgets.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Vibe.co is positioning itself as the performance-marketing layer that makes connected-TV buying accessible to smaller teams through self-serve creative, targeting, and media execution. Its GTM presence is active, and current conversation centers on practical distribution: moving qualified audiences into television campaigns, improving audience match rates, and treating CTV as a measurable growth channel alongside established digital media. The brand also attracts attention for its own marketing, including an offline campaign used to sell a streaming-first proposition. That mix gives Vibe.co a recognizable position between programmatic television infrastructure and the workflows performance marketers already use.
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Metadata
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GRINSIG SAUER, Boston Proper, Samford University, ONEHOPE, Abuelo's, Meshki, Petfolk, Branded Bills
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Business Profile
Founded in 2021, Vibe.co has grown to 192 employees and raised $79.5 million around a self-serve connected-TV advertising platform for smaller marketing teams. Walmart agreed to acquire Vibe.co in June 2026, with the transaction intended to bring its CTV technology into Walmart Connect. Walmart gains an established route into SMB and mid-market television demand, while Vibe.co’s platform continues serving marketers across creative generation, audience targeting, media buying, and measurement.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Vibe.co pairs embedded AI video creation and campaign targeting with two public integration surfaces: an API and an MCP integration. The API provides a programmatic route into the advertising platform, while MCP gives compatible agent environments a standard connection point. Together, those surfaces extend Vibe.co's self-serve CTV workflow beyond the dashboard and into software and agent environments.
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