For enterprise customer experience and social teams, Sprinklr is an AI-native CXM platform that unifies service, social, insights, and marketing into one system, using AI agents and Copilot to automate conversations across 30+ channels.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Sprinklr positions as the Unified-CXM platform for enterprise customer experience and social teams, consolidating service, social, marketing, and insights into one system that runs on AI agents and Copilot across more than 30 channels. Recent emphasis has centered on rolling out AI Agents and an AI+ Studio for building custom AI capabilities inside that suite. Conversation about the brand skews toward category and award recognition, alongside launch coverage of Copilot and agent features, more than deep practitioner workflow debate. It reads as one of the established names in the marketing-technology conversation rather than a newer entrant.
Uberall
Optimove
Wunderkind
Amperity
ManychatMicrosoft, Ford, Uber, LG Electronics, Puma, 3M, Prada, Deutsche Telekom, WebMD, Infosys
Work at Sprinklr? Claim this profile to add customers and case studies.
Business Profile
Sprinklr was founded in 2009 by Ragy Thomas to unify customer-facing operations that had fragmented across channels and teams. It reached unicorn status in 2015, raised $200M at a $2.7B valuation in 2020, and went public on the NYSE as CXM in 2021, building the Unified-CXM category around four product suites — Service, Social, Marketing, and Insights — on one codebase. The company now serves more than 1,900 customers across 19 countries. Fiscal 2026 revenue reached $857M, up 8% year over year, with the business trading around a $1.2B market cap.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Sprinklr has built out an AI Agents platform and Copilot across its CXM suite, plus an AI+ Studio for building and customizing agent capabilities within the product. Its documented integration posture is as a client that connects into other companies' AI tools and workflows, rather than as a published MCP server — no public MCP server documentation is on file yet.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge A representative verified their company email and completed GTM Report’s profile fact-check. Not a ranking, endorsement, or paid placement. — free, takes minutes, work email required.
Claim Sprinklr →