Serper

For developers building search-powered AI agents and scraping pipelines, Serper is a Google Search Results API that returns SERP data fast, priced pay-as-you-go with no contracts or minimums.

Website ↗ LinkedIn ↗

Presence & Market Position

SOV ScoreSOV Score — earned, engagement-weighted share of voice across Adam's curated panel of GTM voices, scored against the market. Earned only: a brand's own posts do not count. Not a quality rating, endorsement, or paid placement.

#26 of 121
GTM Developer Tools

▲ 61 60-day move

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Serper is positioning itself as a lightweight Google Search API for developers who need structured search data inside applications and agent workflows. Its footprint is rising in GTM developer-tool stacks, where practitioners use it for live web research, SEO keyword and ranking work, account sourcing, and scraping tasks. The conversation treats Serper as a practical search input alongside enrichment, crawling, and workflow-orchestration tools. Its pay-as-you-go model and broad set of Google result types reinforce that developer-first position.

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Customers

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Business Profile

Founded in 2017, Serper is an independent company operating at a seven-person scale. No cumulative funding figure is on file. The business centers on a pay-as-you-go Google Search API, with no contracts or minimums in its positioning. Its public materials focus on product access, pricing, and the range of structured results available through the API, including web, images, news, maps, places, videos, shopping, scholar, patents, and autocomplete.

Founded

2017

Employees

Status

Independent

Scale stage

Startup

Type

GTM Developer Tools

Developer capabilities

Web Search & Scraping

Key people

Roger McConnell

Founder (CEO title unconfirmed)

LinkedIn ↗

Agent Readiness

78A

Agent ReadinessAgent Readiness — how easily an AI agent can build on this product: documented API, MCP server, CLI and SDK surfaces plus the depth of the docs behind them. Scored 0-100 and graded A-F.

APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Serper’s public agent surface is API-centric. Its Google Search API returns structured results that operator workflows use for live web research, SEO research, and scraping inside agent systems. No public MCP, SDK, or CLI surfaces are on file yet.

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