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For brand and marketing teams optimizing for AI search, Scrunch is an Agent Experience Platform that tracks how brands appear in AI answers across ChatGPT, Perplexity, and Gemini, then serves AI crawlers a compressed, machine-readable version of the site to improve citations.
Presence & Market Position
#12 of 13
AEO-First Marketing Tech
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Scrunch is positioning itself as the layer that helps brands measure AI discovery and serve content that agents can retrieve and cite. Its Agent Experience Platform connects visibility monitoring with crawler intelligence, site diagnostics, and content delivery. In GTM conversation, Scrunch appears in AI-search tool comparisons and evaluations of monitoring versus execution, with particular attention to crawler intelligence. Its footprint also includes broader discussions of automated prompt testing and citation tracking alongside dedicated AEO vendors and established SEO platforms. Recent product launches give that positioning a concrete focus on diagnosing pages and improving their accessibility to agents.
GrowthX
Limy AI
Searchable
Noble
AthenaHQLenovo, Skims, Akamai, Runpod, BairesDev, Seer Interactive
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Business Profile
Scrunch launched in 2023, founded by Chris Andrew and Robert MacCloy, both formerly CPO and CTO at Hearsay Systems, as a tool for monitoring brand visibility in AI search answers. It raised $19M before Sitecore acquired the company in June 2026 — a deal Bloomberg reported at roughly $225M — and Scrunch continues to ship under its own brand inside Sitecore's platform. Since the acquisition it has kept building: a diagnostics tool that scores individual pages for AI retrievability, a keyword-demand estimator for AI-assistant queries, and a self-published MCP server, extending its original measurement pitch into a fuller content-delivery and remediation platform. It runs about 48 employees.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Scrunch's agent build-out centers on a self-published MCP server, launched in 2026, that connects its AI-search data to Claude, ChatGPT, Microsoft Copilot, and its own in-app assistant, not just for reading citation and traffic data but for triggering actions: creating brand workspaces, adding prompts and competitors, and kicking off site audits or optimization runs from inside the client. That sits alongside a public REST API and the underlying Agent Experience Platform, which serves AI crawlers a machine-readable version of a site directly.
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