For brand and marketing teams optimizing for AI search, Scrunch AI is an Agent Experience Platform, now part of Sitecore, that monitors how brands appear in AI-generated answers and recommends fixes to close visibility gaps.
Presence & Market Position
#5 of 13
AEO-First Marketing Tech
▲ 89 60-day move
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Scrunch AI is building toward the infrastructure layer of the AEO category — not only measuring how a brand shows up in AI-generated answers but serving a compressed, machine-readable version of a site directly to AI crawlers. That bet is part of why Sitecore acquired the company in June 2026, folding it in as a standalone brand still shipping its own roadmap under the Agent Experience Platform name. The conversation around Scrunch spans acquisition and product-launch coverage, alongside category comparisons that place it against other AI-search-visibility tools on growth and market position. Share-of-voice data shows it in a rising position within its market even as the wider AEO category's growth curve levels out.
Evertune
Searchable
OtterlyAI
AthenaHQ
Goodie AILenovo, Skims, Penn State, Crunchbase, Runpod, BairesDev, Fictiv
Work at Scrunch AI? Claim this profile to add customers and case studies.
Business Profile
Scrunch AI launched publicly in November 2024 out of a fall 2023 founding by Chris Andrew and Robert MacCloy, both alumni of Hearsay Systems. It raised a $4M seed from Mayfield and a $15M Series A from Decibel roughly a year later, growing to about 48 people and a roster of 500-plus brand and agency customers including Akamai, Lenovo, and ADP. In June 2026, Sitecore acquired the company for a reported $225M — Scrunch continues to operate and ship under its own brand as 'a Sitecore Company,' with its Agent Experience Platform now folding into Sitecore's broader content and DAM products.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Scrunch shipped an MCP server in May 2026 that puts its AI-search data and action layer inside Claude, ChatGPT, and Microsoft Copilot, including write actions like creating brands, tracking new prompts and competitors, and triggering site audits without leaving the AI client. That sits alongside a developer API on the Enterprise plan and the CDN-layer infrastructure that serves a compressed, machine-readable version of a site directly to AI crawlers.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim Scrunch AI →