For GTM teams comparing AI prospecting platforms, Persana AI combined 100+ data sources and AI sales agents for lead enrichment and outbound before being acquired by Rox in March 2026, when the standalone product was shut down.
Presence & Market Position
#46 of 65
AI-Native GTM Challengers
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Persana AI built its position around AI-native prospecting: agents built by a former-LinkedIn engineering team that handled enrichment, signal tracking, and personalized outbound for GTM teams, moving from a self-serve tool toward an enterprise "GTM operating system" framing over 2025. In 2026 the company combined with Rox, which folded Persana's prospecting and enrichment agents into its own revenue platform for the company's existing customer base. Public conversation that references Persana AI appears in broader category rundowns of AI-native prospecting and SDR tools and in discussion of the wave of consolidation moving through that same category.
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Business Profile
Persana AI launched out of Y Combinator's W24 batch, founded in 2023 by former LinkedIn engineers Sriya Maram and Rush Shahani. The company raised $2.3 million in seed funding in October 2024 from Y Combinator, Race Capital, Stage 2 Capital, and angel investors including HubSpot CTO Dharmesh Shah, bringing total disclosed funding to $5 million against a roughly 20-person team. In March 2026, Rox, which had recently raised at a $1.2 billion valuation, combined with Persana AI, absorbing its prospecting and enrichment agents and its customer base into Rox's revenue platform; the standalone Persana product wound down that spring while its team and technology continue inside Rox.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Persana AI built out agent surfaces early: a Model Context Protocol server connecting its agents to more than 30,000 tools, a ChatGPT integration, and paid tiers that packaged "Autopilot AI Agents" and a full AI SDR alongside its enrichment and outbound product. That build-out ran through the company's move upmarket into an enterprise "GTM operating system" positioning in late 2025. Following the March 2026 combination with Rox, the standalone MCP and ChatGPT surfaces are no longer confirmed live.
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