For sales leaders and account executives, Othello.ai is an AI sales coach that listens through a desktop app and surfaces discovery questions, product answers, and playbook guidance during live calls without joining as a meeting participant.

Presence & Market Position

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SOV ScoreSOV Score — earned, engagement-weighted share of voice across Adam's curated panel of GTM voices, scored against the market. Earned only: a brand's own posts do not count. Not a quality rating, endorsement, or paid placement.

Tracked · below panel floor — earned mentions are accruing toward the next scored window.

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Related brands
Customers

PwC, Valpak, Hexnode

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Business Profile

Othello.ai is an independent company founded by Jared Zelman around helping sellers apply sales guidance during customer calls. Its business centers on bringing company knowledge and sales playbooks into daily rep execution, with PwC, Valpak, and Hexnode among the customer logos on record. Public hiring spans engineering and customer-facing roles. The company emphasizes enterprise adoption, including coaching that can operate without retaining call recordings. [Sources](https://www.othello.ai/about): [careers](https://www.othello.ai/careers), [product](https://www.othello.ai/).

Status
Independent
Scale stage
Startup
Type
SaaS for GTM
GTM categories
Selling

Agent Readiness

8F
Agent ReadinessAgent Readiness — how easily an AI agent can build on this product: documented API, MCP server, CLI and SDK surfaces plus the depth of the docs behind them. Scored 0-100 and graded A-F.
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Othello.ai applies AI inside the seller’s desktop workflow, listening during calls and presenting questions, product answers, and playbook guidance while the conversation is happening. Its public product also covers follow-up drafting and CRM updates. No public agent surfaces are on file yet; the documented AI strategy centers on assisting human sellers during customer conversations. [Source](https://www.othello.ai/).

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