For sales and enablement leaders, Othello.ai is a real-time AI sales coach that listens during calls, draws on company knowledge and sales playbooks to suggest questions and answers on screen, and captures follow-up tasks afterward.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Othello.ai positions itself as the live coaching layer for sales teams, bringing company knowledge and sales playbooks into the conversation while a rep is still speaking with a buyer. Its product emphasis is on execution: prompting discovery questions, answering product questions, and helping sellers follow the agreed sales process. Pre-call preparation and automatic capture of follow-up tasks extend that role around the meeting. Its market footprint is early in the available record, with public positioning centered on real-time guidance and consistent sales execution.
Navattic
Centralize
Minoa
Dialfyne
ImpartnerPwC, Valpak, Hexnode
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Business Profile
Othello.ai is an independent sales software business founded by Jared Zelman around helping sellers execute during live conversations. The company operates as Cicero, Inc., with Othello as its commercial brand. Its customer record includes PwC, Valpak, and Hexnode. The business emphasizes enterprise deployment, pairing live coaching with preparation and follow-up support. Its public materials also address environments where recording is restricted, offering coaching without requiring call recording as part of the workflow.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Othello.ai applies AI inside the seller's workflow, drawing on company knowledge and sales playbooks to suggest questions and answers during live calls. Its published product scope includes meeting preparation and automatic capture of follow-up tasks. The current approach centers on assisting human sellers during customer conversations. No public agent surfaces are on file yet.
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