For mobile and web growth teams, OneSignal is a customer engagement platform that sends push, email, SMS, and in-app messages across every device, with AI agents drafting, testing, and optimizing campaigns automatically.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
For mobile and web growth teams, OneSignal positions itself as retention infrastructure: a single system for push, email, SMS, and in-app messages, with its own AI drafting, testing, and sending campaigns rather than simply delivering them, a shift from messaging tool to autonomous lifecycle-marketing layer. It counts customers across retail, gaming, travel, and crypto, and its footprint runs mostly through integration and workflow use rather than open debate — a quieter presence so far in the broader conversation, the kind of infrastructure practitioners reach for rather than discuss.
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Business Profile
OneSignal was founded in 2014 by George Deglin and Long Vo after they couldn't find an easy, scalable way to engage their own app's users, and built the product themselves. Now based in San Mateo with additional offices in New York and London, the company says its platform serves more than a million businesses across roughly 200,000 applications, sending on the order of 12 billion messages a day to 1.5 billion monthly active users. It has raised $82 million and remains independent, still describing its mission as making enterprise-grade customer engagement tools accessible to companies of any size.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
OneSignal's own AI layer already runs autonomously inside the product, drafting, testing, and sending messages within guardrails a team sets rather than just executing them. Alongside that, OneSignal ships an MCP server, in beta, that lets AI agents in tools like Claude and Cursor manage users, segments, and campaigns directly through natural-language prompts, extending the platform from a system marketers configure to one agents can operate.
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