For B2B marketing and demand-gen teams, ON24 is a webinar and virtual-event platform that captures minute-by-minute engagement data from every viewer and feeds it to sales as an intent signal.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
ON24 is positioned as the engagement-data layer behind B2B webinars and virtual events, turning viewer behavior into signals that demand-generation and sales teams can act on. Its footprint in current GTM conversation is quiet, without a distinct practitioner theme around the product. The product continues to connect live and on-demand event delivery with account-level engagement data so webinar activity can feed wider demand and sales workflows. This keeps ON24 focused on the handoff between audience participation and the teams responsible for follow-up.
Cvent
Inflection.io
PathFactory
RollWorks
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Business Profile
ON24 was founded in 1998, among the earliest entrants in the webinar and virtual-event category, and built its business on webinar hosting paired with attendee engagement analytics. Cvent completed its acquisition of ON24 on April 1, 2026, following an agreement announced the previous December. The deal folded ON24's enterprise webinar platform and AI-driven engagement tooling into Cvent's broader event-management suite, coming shortly after Cvent's acquisition of Goldcast, and ON24's webinar and virtual-event products continue to operate as part of that combined platform.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
ON24 runs AI processing (branded ACE, its Analytics and Content Engine) across its own event data, generating summaries, translations, and next-step recommendations from attendee behavior. Data access for outside systems runs through a REST API covering event management and registration, plus a library of prebuilt connectors into CRM and marketing-automation platforms. No MCP server or agent-specific surface is on file yet.
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