Mastercard Dynamic Yield

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For digital marketers running online storefronts, Dynamic Yield is a personalization platform, owned by Mastercard, that optimizes and synchronizes digital experiences for retailers like Sephora and Saks Fifth Avenue.

SOV Score
Tracked · below panel floor

Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →

Tracked across the GTM voices panel but below the scoring floor this cycle — earned mentions are accruing toward the next scored window.

Evidence
Tracked in the Panel SOV corpus, L90d windowpresence-only this cycle
Agent Readiness
33
Grade D
APIMCPSDKCLI

Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →

Grade D — no public agent surfaces on file; a thin agent surface today.

Evidence
Agent Readiness 33 of 100 (Grade D)this cycle
Scale
468
employees · Scaled

Firmographics from the public record. Methodology →

Scaled-stage on our scale — 468 employees on record.

Founded  2011Funding  $83MStatus  Acquired

Customers

SephoraSaks Fifth AvenueHallmark ChannelOnAPMEXLamodaBergzeitValamar

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Links

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