For data teams and analysts sharing dashboards and analysis, Hex is a collaborative notebook platform where SQL, Python, and no-code cells live side by side, now adding AI agents that can explore data and answer questions directly.
Presence & Market Position
GTM Adjacent — tracked and scored as a comparator, never ranked.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Hex is positioning itself as the agentic layer for company-wide data access — a collaborative notebook that now fields questions directly, aiming to replace legacy dashboard-first BI rather than sit beside it. Its presence in the GTM-adjacent data-tooling conversation is rising quickly. Practitioner discussion clusters around agent orchestration, with Hex named as a connected data source when agents build dashboards and reports alongside tools like Salesforce and PostHog, and around the practical mechanics of AI-assisted analysis, including how data teams set review policy for agent-generated work. Its founding story and funding history also surface in broader market-mapping content about the data-tooling landscape.
ClickHouse
Cohere
BigQuery
Mixpanel
AmplitudeAnthropic, Reddit, Notion, Figma, Duolingo, Ramp, Calendly, ClickUp, Brex, Supabase
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Business Profile
Hex was founded in 2019 and has raised $171.5M total, most recently a Series C that valued the company at $380M in May 2025. It reported $19.8M in ARR in 2024 and operates independently with roughly 260 employees. Earlier in 2025 it acquired Hashboard, adding data-insights capability to the notebook platform, and it runs a consulting partner program to support enterprise rollouts. Hex describes its customer base as spanning AI labs, financial institutions, and consumer tech, with Anthropic, Reddit, Notion, Figma, Ramp, and Brex among the companies it names publicly.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Hex ships both a workspace API and an MCP server, the latter exposing tools to search projects and to start, read, and continue Thread conversations with its own Notebook Agent — usable from Claude Desktop, Claude Code, Cursor, ChatGPT, and other MCP clients, scoped to each user's existing data permissions. On top of that, Hex has built its own in-product agent (Notebook Agent) that writes SQL, builds charts, and chains analyses directly, plus observability for monitoring agent conversations and data-quality warnings.
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