For ecommerce and retail marketers optimizing for AI shopping assistants, Goodie AI is a commerce-focused answer-engine-optimization platform that tracks and improves brand visibility across ChatGPT Shopping, Amazon Rufus, and Perplexity Shopping.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Goodie AI positions itself as an answer-engine-optimization platform built for commerce and shopping surfaces from the outset, distinguishing itself from search-SEO incumbents retrofitting tools for AI results. It tracks and fixes brand visibility across ChatGPT Shopping, Amazon Rufus, and Perplexity Shopping, and in August 2026 extended past visibility monitoring into brand-accuracy management with Brand Command, which checks what AI models say about a brand against a set of approved facts. The company backs this positioning with a research-as-marketing cadence, publishing periodic AEO framework updates and proprietary AI-traffic studies drawn from its own client data. Conversation about the brand is still early, more visible in its own publishing than in outside discussion so far.
AthenaHQ
OtterlyAI
Noble
Searchable
GrowthXDermalogica, SteelSeries, Rathbones, NoGood
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Business Profile
Goodie AI grew out of NoGood, the New York growth marketing agency founder Mostafa ElBermawy also runs — the AEO thesis and content-heavy marketing motion both trace back to that agency background. Founded in 2024, the company has stayed bootstrapped, taking no outside venture funding, and reached roughly $1.2M in ARR by December 2025 with a team of around 21 at an estimated $2M valuation. The May 2026 platform rebuild, Goodie 2.0, pushed the product from a monitoring tool toward a fuller research-and-execution workflow, the next step for a company still scaling on its own balance sheet rather than investor capital.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Goodie shipped an MCP server that connects its visibility and attribution data into Claude, ChatGPT, Cursor, and other MCP-compatible tools via OAuth, first observed mid-2026. The May 2026 Goodie 2.0 rebuild added function-specific AI agents inside the product itself, for competitive gap analysis and optimization brief drafting, alongside the earlier Agentic Commerce Optimizer, which handles schema injection and feed remediation for AI shopping surfaces. The build-out runs product-embedded agents first, external agent connectivity second.
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