For ecommerce and retail marketers optimizing for AI shopping assistants, Goodie AI is a commerce-focused answer-engine-optimization platform that tracks and improves brand visibility across ChatGPT Shopping, Amazon Rufus, and Perplexity Shopping.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Goodie AI's strategic position is the commerce specialist inside answer-engine optimization — built from the outset to track and improve brand visibility on AI shopping surfaces like ChatGPT Shopping, Amazon Rufus, and Perplexity Shopping, rather than retrofitting a general SEO crawler for the job. Its research output, including versioned visibility frameworks and proprietary AI-referral-traffic studies, works toward establishing definitional authority over the AEO category itself. Where it surfaces in the conversation, the topic runs organizational: whether AEO is still something to test or already a function worth hiring for, and who inside a company ends up owning that work. It's early in that conversation, a commerce-vertical read on a category still taking shape.
Searchable
OtterlyAI
AthenaHQ
Evertune
Scrunch AIDermalogica, SteelSeries, Rathbones, NoGood
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Business Profile
Goodie AI grew out of NoGood, the New York growth marketing agency founder Mostafa ElBermawy also runs — the AEO thesis and content-heavy marketing motion both trace back to that agency background. Founded in 2024, the company has stayed bootstrapped, taking no outside venture funding, and reached roughly $1.2M in ARR by December 2025 with a team of around 21 at an estimated $2M valuation. The May 2026 platform rebuild, Goodie 2.0, pushed the product from a monitoring tool toward a fuller research-and-execution workflow, the next step for a company still scaling on its own balance sheet rather than investor capital.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Goodie shipped an MCP server that connects its visibility and attribution data into Claude, ChatGPT, Cursor, and other MCP-compatible tools via OAuth, first observed mid-2026. The May 2026 Goodie 2.0 rebuild added function-specific AI agents inside the product itself, for competitive gap analysis and optimization brief drafting, alongside the earlier Agentic Commerce Optimizer, which handles schema injection and feed remediation for AI shopping surfaces. The build-out runs product-embedded agents first, external agent connectivity second.
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