For RevOps and sales development leaders, GoodFit is a configurable B2B data platform that builds and refreshes a bespoke ICP dataset, scores accounts and contacts, and pushes them into your CRM and engagement tools.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
GoodFit is positioning itself as a configurable alternative to buying static B2B lists: RevOps and sales development leaders define an ideal customer profile with testable criteria, map the market against it, and push scored accounts straight into the CRM. The company's own content stays close to that process, walking through how account definitions get tested across multiple layers before targeting starts, and describing itself using its own product to build prospect lists. Conversation around the brand shows up alongside community and industry-event activity in the broader GTM tooling world, but the overall footprint is still a quieter one so far, early in building out a wider practitioner conversation.
Rings AI
Champify
Amplemarket
DemandScience
SparkToroChili Piper, Clari, Paddle
Work at Goodfit? Claim this profile to add customers and case studies.
Business Profile
GoodFit was founded in 2020 in London by Harrison Rose, who had previously co-founded and scaled Paddle, and Aleksander Bury, who built Paddle's targeting and prioritization system as an early employee there. The company grew as a bootstrapped business for five years before taking its first outside capital: a $13M Series A led by Notion Capital in September 2025, with Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures also participating. The round is earmarked to expand access to more companies and build out agent-driven capability.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
GoodFit has no public agent surfaces on file yet — no API, MCP server, SDK, or CLI; its current integration surface is Salesforce and HubSpot connectors plus outbound webhooks. Its September 2025 Series A was earmarked in part to build agent-driven capability, with the company stating a goal of letting revenue leaders achieve GTM outcomes directly through agents rather than only through the platform's own interface.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim Goodfit →