For marketing and loyalty teams at retail brands, Capillary Technologies is a customer engagement platform that runs loyalty programs and personalizes engagement across 250+ brands including Tata, Puma, and Shell.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Capillary Technologies positions itself as an AI-first loyalty and engagement platform, a shift visible in how its own site messaging has moved from general loyalty-management framing toward an AI-first descriptor. It runs loyalty and engagement programs for retail and consumer brands worldwide, describing its footprint as spanning hundreds of brands and billions of loyalty members processed through its systems. Broader conversation about the company is still early, a quieter footprint so far outside its own channels, consistent with a growth story that has so far been told largely through its own launches, partnerships, and now its move to the public markets.
Salesforce
HubSpot
Klaviyo
Demandbase
SendosoShell, Puma, Domino's, Tata, Marks & Spencer, Al-Futtaim, Petron
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Business Profile
Capillary Technologies was founded in Bangalore in 2012, building a loyalty and customer-engagement platform for retail and consumer brands. The company went public in November 2025, listing on the NSE and BSE and raising roughly ₹430 crore ($48M) earmarked mainly for cloud infrastructure and product R&D. It counts more than 250 brands as customers, including Tata, Puma, and Shell, and reported FY26 revenue of $77M, up 23% year over year. In August 2026, Capillary acquired gamification startup CustomerGlu, adding in-app challenge and streak mechanics to its loyalty stack.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
No public agent surfaces are on file yet for Capillary Technologies, no listed API, MCP, or SDK documentation. The company's own homepage messaging has shifted toward an 'AI-first' framing for its loyalty platform, signaling AI investment ahead of any publicly documented developer or agent-facing surfaces.
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