For marketers and agencies monitoring brand reputation, Brand24 is a social-listening platform that tracks mentions across social media and the web, surfacing sentiment and conversation trends in one dashboard.
Presence & Market Position
#125 of 128
Traditional SaaS Going Headless
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Brand24 positions itself as a social listening platform, using AI to track brand mentions and sentiment across social media, news, blogs, video, forums, and reviews, and its more recent build-out extends that tracking into how brands appear inside AI-generated answers alongside traditional search and social. The brand carries an established presence in the conversation, weighted toward practitioner use: comparisons with adjacent listening and mention-tracking tools, discussion of maintaining personal and company positioning as something to actively monitor, and AEO-era conversation about how brands show up across language models. Video explainers and other content-marketing formats also appear alongside it.
Muck Rack
Zeta
Meltwater
HighLevel
OptimoveSamsung, Uber, IKEA, H&M, GSK, Carlsberg, Stanford University, OLX
Work at Brand24? Claim this profile to add customers and case studies.
Business Profile
Brand24 has operated since 2011 as a social-listening platform built for marketers and agencies tracking brand mentions across social platforms and the open web. The company is publicly listed on the Warsaw Stock Exchange, with Semrush holding a majority stake following the 2024 Prowly acquisition. Brand24 runs at roughly 95 employees and posted $10M in revenue for FY24, up 27% year over year. The business trades at approximately $36M in market cap as a publicly held player in the social-listening category.
Agent Readiness
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Brand24 ships a public MCP server, connecting its social listening project data directly to AI assistants including ChatGPT, Claude, Gemini, and MCP-compatible tools like Cursor and Copilot. Through OAuth-authenticated live queries, an agent can pull project summaries, discussion trends, influencer activity, sentiment, and source-level mention data on demand rather than a cached snapshot. No public API, SDK, or CLI is on file yet beyond the MCP server; the build-out so far centers on natural-language agent queries into existing data.
IS THIS YOUR BRAND?
Claim this profile
Fact-check your data, add context, and earn the verified badge — free, takes minutes, work email required.
Claim Brand24 →