For product and growth teams driving activation without engineering support, Appcues is a no-code product-adoption platform that lets teams build in-app messages, surveys, and guided flows, segment users precisely, and track impact on activation and retention.
Presence & Market Position
Tracked · below panel floor — earned mentions are accruing toward the next scored window.
Measures earned, engagement-weighted share of voice across the GTM voices panel. Methodology →
Appcues is positioning its no-code product-adoption layer as the bridge between faster product shipping and customer adoption. Its presence sits in practitioner conversations about launch velocity, how product marketing teams keep pace with shipping cycles, and the workflows around in-product announcements, guided adoption, and feedback. The brand retains a steady footprint among product and growth operators, with recent activity tying product launches to the work of making new features legible and usable for customers.
Kameleoon
Unbounce
LeanData
Chili Piper
RevenueHeroAdobe, Salesforce, Wayfair, GoFundMe, Fiverr, US Foods, MYOB, Crossbeam, Totango, Branch
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Business Profile
Appcues was founded in Boston in 2013 by Jackson Noel and Jonathan Kimmel and has raised roughly $45.8M, most recently in a Series B round. The company brought in Ryan Barry, previously president at Zappi, as CEO in March 2025, and has continued to operate independently since. Under Barry, Appcues has pushed a platform refresh built around AI-assisted campaign building, alongside expansion into enterprise accounts; Adobe was added as a customer in 2026. Its self-description has shifted from a no-code onboarding tool toward an "AI-powered customer engagement platform" spanning the full customer lifecycle.
Agent Readiness
Not yet graded.
Measures how easily your agents can build on it — API, MCP, CLI, SDK, docs depth. Methodology →
Appcues has a documented public API for managing in-app experiences, user profiles, and segments, but no MCP server, SDK, or CLI is on file yet, and the API's own documentation doesn't describe agent-specific access. The AI investment so far shows up inside the product rather than as an external agent surface: an assistant that helps teams build and launch experiences from a prompt and generate optimization recommendations, aimed at Appcues' own users rather than at outside agents calling in.
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