# iPullRank iPullRank is Mike King's New York technical-SEO agency, now built around AI search and his Relevance Engineering framework. Recent work: the AI Search Strategic Roadmap service, click-to-citation measurement metrics, and the open-source Qforia query-fan-out tool. ## Scores | Score | Value | Why | |---|---|---| | Presence | — | | | Velocity | — | | | Agent-Readiness | Low | | *Product-overall scores from the AdamGTM Analyst Desk (floor 50). Canonical, always-current: https://adamgtm.com/aeo* ## The Solution & Approach iPullRank is Mike King's technical-SEO agency, repositioned around AI search. Its organizing frame is Relevance Engineering, King's reframing of SEO as an engineering discipline of semantic relevance to retrieval systems rather than keyword mapping. The agency builds the category through publishing rather than product. It released the AI Search Manual, a 24-chapter public guide it calls the official documentation for Relevance Engineering, open-sourced the Qforia query-fan-out tool, and runs its own primary research, including the 2024 Google Search API leak analysis and a Gmail-as-AI-search-signal experiment. Named services include the AI Search Strategic Roadmap and a From Clicks to Citations measurement framework. iPullRank sits in the 'reset' camp of the AEO debate. King argues that traditional rank-tracking is obsolete, that single-shot RAG has given way to agentic retrieval, and that content must survive multiple gatekeepers to be cited. The agency hosts the annual SEO Week conference in New York, and King was named Search Engine Land's AI Search Marketer of the Year in 2025. ## Best for Enterprises and brands that want a technical-SEO agency to engineer their AI-search visibility through Relevance Engineering audits and the AI Search Strategic Roadmap, backed by original research. ## Pricing & trial Pricing not public; iPullRank is a services-led agency with engagements like the AI Search Strategic Roadmap rather than self-serve software. ## Agent Experience How you build on this platform (or wire it into your own agents): | Surface | Available | Docs | |---|---|---| | API | No | — | | MCP | No | — | | SDK | No | — | | CLI | No | — | | llms.txt | No | — | Not a build-on platform; iPullRank is a services agency, though it open-sourced Qforia, a Gemini-powered query fan-out tool, on GitHub. ## Recent moves - **2026-06-12**: Published its SEO Week 2026 Day 4 recap covering answer engine optimization, the 'validation layer' concept, and 'Earned Architecture' framing third-party validation over owned content. [source](https://ipullrank.com/seo-week-2026-in-review-day-4) - **2026-06-11**: Published 'AI Security and Safety: A Wake-Up Call to Marketers,' an educational piece on AI security threats and mitigation strategies. [source](https://ipullrank.com/ai-safety-tips) - **2026-06-04**: Published 'Wikipedia at 25,' arguing Wikipedia presence is a critical AI-search visibility lever and introducing a seven-step framework. [source](https://ipullrank.com/wikipedia-25th-anniversary) - **2026-05-28**: Published 'Is AI Visibility Ushering in a Golden Era of Digital Content?', naming 'agentic chunking' as a methodology for AI retrieval. [source](https://ipullrank.com/content-golden-era) - **2026-05-26**: Mike King published 'Machine Media: The Death of the Open Web,' citing 187% AI bot traffic growth in 2025 and positioning Relevance Engineering as the required operating layer. [source](https://ipullrank.com/machine-media) - **2026-05-21**: Published original research showing Gmail seeding raised brand visibility in Google's AI Mode from 23.9% to 66.8% versus control. [source](https://ipullrank.com/google-personal-intelligence-experiment) ## Company, Financials & Funding History iPullRank is the technical-SEO agency of founder Mike King, based in New York. King introduced the Relevance Engineering framework at SMX Advanced and SEO Week in 2025, and was named Search Engine Land's AI Search Marketer of the Year in 2025, his second such recognition. ## Analyst placement Search Engine Land named founder Mike King its 2025 AI Search Marketer of the Year, his second such recognition, citing SEO Week, the Relevance Engineering framework, the AI Search Manual, and Qforia. [source](https://ipullrank.com/sel-search-marketer-of-the-year-2025) ## Links [Homepage](https://ipullrank.com) *Last updated 2026-06-28 · refreshed weekly*