# Foundation Halifax-based content marketing and distribution agency led by founder and CEO Ross Simmonds, now positioned as an AI-visibility agency. Distribution-led AEO/GEO under the "Create Once, Distribute Forever" method. Clients include Canva, Procore, Snowflake, and Jobber. ## The Solution & Approach Foundation builds content engines and then distributes them hard, the discipline Ross Simmonds is known for. For the AI era it frames the work as AI visibility: making sure brands are cited, recommended, and trusted by the models shaping buying decisions, and turning LLM-driven discovery into pipeline. Simmonds also founded Distribution.ai and wrote *Create Once, Distribute Forever*; the agency is roughly twelve years old. ## Best for B2B tech and SaaS teams that want distribution-led AI visibility, not just content production. ## Notable customers Canva, Procore, Unbounce, Jobber, Snowflake. ## Links [Homepage](https://foundationinc.co) · [Ross Simmonds](https://foundationinc.co/team/ross-simmonds/) *Last updated 2026-05-26 · refreshed weekly*