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# Goodie AI

Commerce-vertical AEO/GEO platform tracking brand visibility across ChatGPT, Amazon Rufus, and Perplexity Shopping. Founded 2024 by NoGood's Mostafa ElBermawy and bootstrapped to roughly $1.2M ARR. Recent moves: the 2026 AI Search Traffic Report, the Goodie 2.0 rebuild, and an Agentic Commerce Optimizer.


## Scores

| Score | Value | Why |
|---|---|---|
| Presence | 60 | Bootstrapped ~$1.2M ARR; broadest model coverage (11) |
| Velocity | 68 | Ships steadily for a small bootstrapped team |
| Agent-Readiness | Low | No public API or MCP |

*Product-overall scores from the AdamGTM Analyst Desk (floor 50). Canonical, always-current: https://adamgtm.com/aeo*

## The Solution & Approach

Goodie AI is a commerce-vertical AEO/GEO platform. It tracks and improves how brands appear across ChatGPT and its Agentic Commerce surface, Amazon Rufus, Perplexity Shopping, Gemini, and Claude, pairing visibility monitoring (mentions, citations, and share of voice broken out by model, geography, and persona) with prioritized optimization guidance and attribution. It reports SOC 2 Type II compliance for enterprise buyers.

The pitch is that Goodie was built for generative search from the start, in contrast to SEO incumbents like Ahrefs, BrightEdge, and Botify retrofitting AEO onto legacy crawlers. Founder Mostafa ElBermawy came from the NoGood growth agency and has been speaking on AI search since SXSW 2023. The company bet early on agentic-commerce surfaces such as ChatGPT Shopping and Amazon Rufus before they were standard tracking targets, and supports OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol.

Goodie also runs a research-as-marketing motion its retrofit rivals lack. Its 2026 AI Search Traffic Report drew on an anonymized GA4 brand panel, SimilarWeb visit data, and SensorTower rankings to report that ChatGPT's share of B2B AI referrals fell from 89.1% to 62.6% over eight months while Claude rose from 1.4% to 18.5%. Customer-claimed results, such as a reported 127% AI-conversion lift for Dermalogica, are vendor-published and unaudited.

## Best for

Commerce and retail brands that want AEO/GEO tracking and optimization built specifically for AI shopping surfaces like ChatGPT Shopping, Amazon Rufus, and Perplexity Shopping.

## Pricing & trial

Pricing is not published in a clean form; a third-party listing reports a starting price of roughly $495/month, unconfirmed against the live page, and no free trial is documented. [Pricing](https://higoodie.com/pricing/).

## Agent Experience

How you build on this platform (or wire it into your own agents):

| Surface | Available | Docs |
|---|---|---|
| API | No | — |
| MCP | No | — |
| SDK | No | — |
| CLI | No | — |
| llms.txt | No | — |

Goodie ships in-product AI agents for competitive gap analysis and optimization brief drafting, but no public API, MCP, or SDK is documented, so it is not positioned as a build-on-top platform.

## Reference customers

Dermalogica.

## Recent moves

- **2026-05-21**: Published its 2026 AI Search Traffic Report, finding ChatGPT's share of B2B AI referrals fell from 89.1% to 62.6% over eight months while Claude rose from 1.4% to 18.5%. [source](https://higoodie.com/blog/ai-search-traffic-report-2026/)
- **2026-05-06**: Launched Goodie 2.0, a full platform rebuild with a redesigned dashboard, weekly competitor position tracking, function-specific AI agents, and expanded AI-surface coverage. [source](https://higoodie.com/blog/introducing-goodie-2-0/)
- **2026-01-16**: Published an Agentic Commerce Guide covering OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol, with Commerce Suite monitoring across ChatGPT Shopping, Amazon Rufus, Google AI Mode, and Perplexity Shopping. [source](https://higoodie.com/blog/agentic-commerce-guide-ucp-acp/)
- **2026-01-05**: Published 'The Future of AI Search: AEO in 2026 & Beyond,' reinforcing its commerce-AEO positioning across ChatGPT, Google AI Mode, Amazon Rufus, and Perplexity. [source](https://higoodie.com/blog/future-of-ai-search-aeo)
- **2025-11-19**: Published an Amazon Rufus AI optimization guide documenting Rufus-specific features including Prompt Research, Visibility Monitoring, Optimization Actions, and AEO Writer. [source](https://higoodie.com/blog/amazon-rufus-ai/)
- **2025-10-08**: Announced its Agentic Commerce Optimizer, adding SKU-level monitoring across ChatGPT, Google AI Mode, Amazon Rufus, and Perplexity Shopping, plus one-click feed remediation and AI attribution tracking. [source](http://higoodie.com/blog/agentic-commerce-optimizer/)

## Company, Financials & Funding History

Goodie AI was founded in 2024 in New York by Mostafa ElBermawy, who also founded the NYC growth agency NoGood and has presented on AI search since SXSW 2023. The company is bootstrapped with no disclosed venture round, reporting roughly $1.2M ARR with an 11-person team as of December 2025.


## Links

[Homepage](https://higoodie.com) · [Pricing](https://higoodie.com/pricing/) · [LinkedIn](https://www.linkedin.com/company/goodie-ai)

*Last updated 2026-05-31 · refreshed weekly*