# Clay AI-native GTM data platform for enrichment, scoring, and agentic outbound, used by OpenAI, Anthropic, Stripe, and HubSpot. $202M raised at a $5B valuation. Recent releases: Audiences with unlimited searches, distribution inside OpenAI Codex, and Clay Functions callable from Claude and ChatGPT. ## Scores | Score | Value | Why | |---|---|---| | Presence | 98 | $5B val, $100M+ ARR, 14k customers — ubiquitous GTM product | | Velocity | 93 | Relentless shipping cadence; close behind Profound | | Agent-Readiness | High | Deep API, integrations, agentic enrichment surfaces | *Product-overall scores from the AdamGTM Analyst Desk (floor 50). Canonical, always-current: https://adamgtm.com/aeo* ## The Solution & Approach Clay is an AI-native GTM data platform. It began in 2017 as a programmable spreadsheet that pulls live data from the web, repositioned in 2022 into outbound data enrichment for sales teams, then in 2023 launched Claygent, an AI research agent that moved the product from a data-enrichment workbench toward agents for go-to-market. Today Clay positions itself as the data substrate underneath GTM motions: import records from a CRM, warehouse, or its own marketplace into one layer that stays fresh, layer on first-party data, enrichments, and signals, then act on scoring, outbound, and ads. Claygent runs 350 million GTM agents a month. The current angle is distribution through LLM surfaces. Clay increasingly presents itself as a callable function layer invoked from inside Claude, ChatGPT, and OpenAI Codex through Clay Functions, a tool the agent calls rather than an interface a human opens. The arc is deliberate: ChatGPT in December 2025, Claude in January 2026, a unified MCP server on all modern plans in April 2026, and OpenAI Codex in June 2026, each move pulling agentic capability down a plan tier and widening the user surface. Clay also anchors the GTM Engineering category and is widely credited with originating the GTM Engineer role in 2024. It builds the surrounding labor pipeline through the AlphaForge training bootcamp, the GTM Talent Hub, and the Clay Cup competition, and publishes dogfooded 'Clay runs on Clay' playbooks (ABM, SEO and AEO, recruiting, closed-lost) as a content moat competitors cannot easily match. Operators name it as the consolidation leader of the AI GTM stack, at a $5B valuation with enterprise net revenue retention above 200%. ## Best for GTM and revenue teams that want to build their own enrichment, scoring, and agentic outbound workflows on a programmable data layer instead of buying a fixed point tool. ## Pricing & trial Usage-based plans with a free tier (500 actions a month, no card required), paid tiers from $167/mo (Launch) and $446/mo (Growth) up to custom Enterprise, with annual billing saving 10%. [Pricing](https://clay.com/pricing). ## Agent Experience How you build on this platform (or wire it into your own agents): | Surface | Available | Docs | |---|---|---| | API | Yes | [docs](https://university.clay.com/clay-api-reference) | | MCP | Yes | [docs](https://www.clay.com/mcp) | | SDK | No | — | | CLI | No | — | | llms.txt | No | — | Strong build-on surface: Clay exposes an API reference, an MCP server available on all modern plans, and a Functions primitive callable from Claude, ChatGPT, and OpenAI Codex, so its data and workflows are directly agent-readable. ## Reference customers Google, Uber, OpenAI, Stripe, Anthropic, Canva, Notion, Figma, HubSpot, Intercom, Slack, Rippling. ## Case studies & customer stories - How Clay runs ABM at scale: 300 accounts, 1:1 personalization [source](https://www.clay.com/blog/how-clay-runs-abm-campaigns) - How Clay uses Clay for SEO and AEO [source](https://www.clay.com/blog/how-clay-uses-clay-for-seo-and-aeo) - How Clay uses Clay for recruiting top talent (47% of hires from referrals) [source](https://www.clay.com/blog/how-clay-uses-clay-for-recruiting-top-talent) - How Clay turns closed-lost deals into pipeline, product signals, and buyer intelligence [source](https://www.clay.com/blog/how-clay-uses-clay-for-closed-lost-deals) - Anthropic's Eleanor Dorfman uses Clay to enrich and score every inbound lead [source](https://www.linkedin.com/posts/grow-with-clay_eleanor-dorfman-head-of-industries-commercial-activity-7463266048805539840-b-zr) ## Recent moves - **2026-06-24**: Clay's Claygent passed 350 million GTM agents run per month, disclosed in a talk at LangChain's Interrupt conference. [source](https://www.linkedin.com/posts/langchain_clays-claygent-runs-350-million-gtm-agents-activity-7475536976725630976-MB7F) - **2026-06-23**: Clay shipped Audiences with unlimited searches, removing the 50,000-row table ceiling for a persistent, self-refreshing audience layer. [source](https://www.clay.com/blog/announcing-audiences) - **2026-06-18**: Clay published 'How Clay uses Clay from inside Claude and ChatGPT,' framing the product as a callable function layer rather than a UI a human opens. [source](https://www.clay.com/blog/how-clay-uses-clay-from-inside-claude-and-chatgpt) - **2026-06-08**: A Clay function called ClayDR shipped that writes three personalized outbound variants from a single Claude call. [source](https://www.linkedin.com/posts/grow-with-clay_luca-prando-built-a-clay-function-that-writes-activity-7469824510318321664-ddtG) - **2026-06-05**: Clay recapped its GTM community event in London, with speakers from Adyen, Verkada, and Terrapinn. [source](https://www.linkedin.com/posts/grow-with-clay_gtm-was-gmt-thank-you-to-everyone-who-activity-7468693989681057792-v3sA) - **2026-06-02**: Clay shipped inside OpenAI Codex as a launch partner, letting reps prioritize accounts, research buyers, and send outreach from the coding agent. [source](https://www.linkedin.com/posts/grow-with-clay_new-clay-is-officially-in-openai-codex-activity-7467616966292307969-B74I) ## Company, Financials & Funding History Clay was founded in June 2017 in New York by Kareem Amin and Nicolae Rusan around the idea of programmable spreadsheets that pull live data from the internet, with Varun Anand joining as a co-founder in 2021. The company took six-plus years to reach its first $1M in ARR, then roughly two years to grow from $1M to $100M (crossed in December 2025), reaching a $5B valuation by early 2026. | Date | Round | Amount | |---|---|---| | 2017-06 | Seed | $2.5M (First Round Capital), at founding | | | Series A | $13.5M (Sequoia), previously undisclosed | | 2024-06 | Series B | $46M at $500M valuation (Meritech-led; Sequoia, First Round, Box Group, Boldstart) | | 2025-01 | Series B extension | $40M at $1.25B valuation (Meritech), $102M total raised | | 2025-08 | Series C | $100M at $3.1B valuation (CapitalG) | | 2026-01 | Employee tender | up to $55M secondary at $5B valuation (DST Global) | ## Analyst placement Named to the Forbes AI 50 in 2026 as the only GTM company on the list ([source](https://www.linkedin.com/posts/grow-with-clay_we-made-the-forbes-ai-50-list-again-activity-7450559404900306944-Ikgi)). Brex's Spring 2026 ranking of the 25 fastest-growing software vendors by spend placed Clay at #3 ([source](https://www.linkedin.com/posts/grow-with-clay_new-brex-just-dropped-its-spring-2026-list-activity-7462592937160351745-ZhpS)). ## Links [Homepage](https://clay.com) · [Pricing](https://clay.com/pricing) · [LinkedIn](https://linkedin.com/company/grow-with-clay) *Last updated 2026-06-28 · refreshed weekly*